Company Description
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands to build and execute customer-centric business strategies. With more than 12,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.
dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. dentsu international comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Merkle is an agency of dentsu.
Job Description
As the Marketing Analytics Director, you will inform new and improved marketing approaches and future testing opportunities for new high priority platforms (primarily our client’s soon-to-launch browser-based retailer savings program, but also a recently launched booking platform) through tracking and analysis of emails and digital placements, and competitive intelligence and client learnings. Additionally, you will partner with our vendor to build additional online dashboard capabilities to enhance the browser-based retailer savings program from its initial state, including scoping out the addition of Merchant Offers to the program Dashboard, to maximize marketing impact while optimizing capacity in delivery channels.
You will partner with Analytics, Marketing, and Product teams and a variety of other stakeholders and business areas, including digital and operations teams, to ensure integrity of the tracking data to provide views into the customer experience and actions, and turning that data into actionable insights. This is a remote position, reporting to Vice President, Analytics.
Responsibilities
- Provide insights into the customer’s online behavior for the soon-to-launch browser-based retailer savings program and the recently launched booking platform, from initially setting up tracking tags (in Pega and/or Adobe Site Catalyst), synthesizing the data (in Tableau and/or Excel), and making recommendations on new and better marketing approaches
- Partner with Analytics team to layer additional data (customer profiles, sales, revenue) on top of the marketing funnel data to provide a holistic picture of which customers should see which offers and in which channels/placements
- Regularly monitor for abnormalities in the data that could indicate breaks in the functionality or customer flow
- Optimize digital engagement to improve results and improve the customer experience based on results and best practices
- Explore and understand potential new dashboard capabilities, from either competitive analysis or through conversations with our vendor, and help to rationalize which will provide the best return on investment/effort for our client
- Work across diverse teams, such as:
- Product and Marketing Strategy team
- Digital Channel team and Operations
- Marketing Analytics partner to report campaign results and campaign optimization recommendations
Qualifications
- Track record in digital marketing with 5-10 years of experience required
- Experience with digital marketing analysis (e.g., Tableau or other)
- Bachelor’s degree required
- Team player who is comfortable with changing opportunities and priorities
- Creativity and innovation with a focus on constant improvement
- Proficient with Excel and PowerPoint presentation
- Specific experience in financial services including debit or credit marketing experience is a plus
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Additional Information
The anticipated salary range for this position is $136,000-$219,650. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit https://dentsubenefitsplus.com/
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.