Posting Details
I. JOB OVERVIEW
Job Description Summary:
The Academic Medical Enterprise Web Lead is part of the university’s Office of Communications and Marketing division and serves as a liaison and point of contact for the web presence of the GW Medical Faculty Associates (MFA) and School of Medicine and Health Sciences (SMHS).
The Web Lead works in concert with the Academic Medical Enterprise (AME) Marketing and Communications Director, MFA and SMHS stakeholders, and the central Office of Communications and Marketing division to achieve unit-specific and collective goals.
Responsibilities include:
- Website Management
Coordinating with AME communications colleagues on day-to-day and strategic web priorities
Maintaining websites affiliated with the AME, either directly or through delegation to other content managers
Creating and/or editing content for AME websites
Building websites on content management systems including Drupal and WordPress
Working with HTML and CSS when necessary for projects
Understanding and maintaining integrations with third-party services such as EPIC, Press Ganey and Hubley
When working with third parties such as external vendors, the Web Lead is responsible for ensuring compliance with GW/AME standards and policies
- Project and Client Management
Applying project and client management best practices to ensure successful project completion
Managing and prioritizing day-to-day operational tasks with larger ongoing projects
Leading intake and review meetings with stakeholders
Participate in regular third-party vendor meetings
- Strategy
Working with the Marketing and Communications Director and other stakeholders to align websites with AME’s strategic and marketing priorities
Using web content strategy, search engine optimization, and digital accessibility best practices
Using site mapping, wireframing and content development to complete university projects
Regularly reviewing web analytics to inform decision making
Coordinating web content publishing across ancillary systems, such as the University Calendar and digital signage
Ensuring websites are properly configured for digital marketing, including analytics tracking, distribution on social media, and search engine optimization
Working with the design team and developers to improve the user journey of a website
- Quality Assurance
Ensuring website content is up to date, accurate and free of errors such as typos and broken links
Fact checking and paying close attention to detail to produce error-free work
Ensuring the websites meet GW visual identity standards, GW digital accessibility standards, and AME editorial best practices
- Communication
Demonstrating excellent communication skills in both outward- and internal-facing contexts
Ensuring the status of web projects and tasks is clearly communicated within the division and with AME stakeholders
Communicating effectively with stakeholders who have a range of technical expertise
- Support and Training
Assisting when needed on stakeholder training and support
Providing support on projects across the Office of Communications and Marketing division per request from manager and/or division lead as needed
The AME Web Lead may also perform other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.
Minimum Qualifications:
Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 2 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience.
Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications:
Preferred Qualifications:
- Ability to initiate and independently define daily work
- Experience with Drupal and WordPress
- Experience with content marketing and proofreading
- Experience with Adobe Creative Suite and Canva
- Knowledge of HTML and CSS
- Experience utilizing sitemaps, wireframes and other prototyping tools
- Knowledge of digital accessibility standards
- Experience with Google Analytics
- Experience working in higher education and/or health care
- Digital marketing experience
- Experience with Site improve
- Experience with Google MyBusiness
Typical Hiring Range
$55,931.64 – $76,934.53 How is pay for new employees determined at GW?
II. JOB DETAILS
Campus Location:
Foggy Bottom, Washington, D.C.
College/School/Department:
External Relations
Family
Comm, Mktg & Media
Sub-Family
Website Design and Development
Stream
Individual Contributor
Level
Level 2
Full-Time/Part-Time:
Full time -> FTE 1.00
Hours Per Week:
40
Work Schedule:
Monday-Friday
Will this job require the employee to work on site?
Yes
Employee Onsite Status
Hybrid
Telework:
Yes
Required Background Check:
Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search
Special Instructions to Applicants:
Employer will not sponsor for employment Visa status
Internal Applicants Only?
Posting Number:
S012008
Job Open Date:
03/28/2023
Job Close Date:
If temporary, grant funded or limited term appointment, position funded until:
Background Screening
Successful Completion of a Background Screening will be required as a condition of hire.
EEO Statement:
The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.