Job Description:
Senior Product Manager, SEO
New York, New York or Princeton, NJ (Hybrid)
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role:
Dow Jones is looking for a Senior Product Manager, SEO to work across product, design, engineering, and our newsrooms to create impactful SEO programs that positively impact audience growth. You will work with our newsroom platform, web, mobile, audio and video teams, collaborating with internal stakeholders, external partners, and Agile software development teams. You will lead efforts to build and drive execution for a roadmap of smart, connected SEO strategies, and assess, implement, test and optimize initiatives across Dow Jones properties – WSJ, MarketWatch, Barron’s, Mansion Global, FN London, and Private Equity News. You will report to the VP of Product Management.
You Will:
Shape the vision, strategy, and roadmap for SEO projects across Dow Jones’ brands.
Work cross-functionally across all areas to define and prioritize requirements for SEO initiatives and roadmaps to maximize efforts across our portfolio.
Align with news and audience teams on initiatives and deliverables.
Use SEO tactics and project to increase audience and traffic from organic search.
Provide SEO requirements for cross-brand initiatives.
Analyze and measure impact of SEO and make potential investment requests to fund new initiatives.
Gather and analyze audience impact and SEO trends against the broader market.
Lead investigations on SEO related incidents, determine required resolution and provide executive summary to the organization.
Maintain a roadmap and partner with other product managers, engineers, and delivery leads to execute SEO roadmap initiatives.
Responsible for monitoring and communicating SEO health across Dow Jones brands.
You Have:
Passionate and knowledgeable about digital media, news and investing.
Knowledge of Adobe analytics, Google Analytics, Google Search Console platforms, and SEO tools such as SEM Rush.
Experience analyzing qualitative and quantitative consumer research.
Experience defining and implementing SEO strategies and initiatives for websites and mobile apps.
Proven ability to partner with a technology organization.
Experience with project management tools such as Jira.
Ability to prioritize initiatives.
Bachelor’s degree or equivalent education and experience.
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
#LI-Hybrid
Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line.
Business Area: TECHNOLOGY – ENTERPRISE & CUSTOMER
Job Category: Software Product Engineering
Union Status:
Non-Union role
Pay Range: $65,000 – $200,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 36858