Airport Marketing Specialist

Salary : $78,621.81 – $95,569.22 Annually

Location : Santa Rosa, CA

Job Type: Full-Time

Job Number: 23/07-0904-O

Department: Transportation & Public Works (TPW)

Opening Date: 07/17/2023

Closing Date: 8/4/2023 11:59 PM Pacific

Position Information

Bring your creativity, initiative, and experience in developing and implementing marketing strategies to the County of Sonoma.

Starting salary up to $45.79/hour ($95,569/year) and a competitive total compensation package!*

What We Offer

Working at the County of Sonoma offers expansive opportunities for growth and development, the ability to be a part of a challenging and rewarding work environment, and the satisfaction of knowing you’re working to better our communities. You can also look forward to flexible work arrangements and excellent benefits* including:

• Hybrid Telework – A schedule that meets the needs of our staff, department operations, and the communities we serve may be available depending on the assignment
• Salary Advancement – A salary increase after 1,040 hours (6 months when working full-time) for good work performance; eligibility for a salary increase for good performance every year thereafter, until reaching the top of the salary range
• Paid Time Off – Competitive vacation and sick leave accruals, 12 paid holidays, and an additional 8 floating holiday hours per year
• County Paid Health Premium Contributions – 100% premium contribution for the majority of employee-only and employee + family health plan options
• Staff Development/Wellness Pay – Annual benefit allowances of up to $500 and ongoing education/training opportunities
• Post-Retirement Health Reimbursement Arrangement – County contributions to help fund post-retirement employee health insurance/benefits
• Retirement – A pension fully integrated with Social Security
• Paid Parental Leave – May be eligible for up to 8 weeks (320 hours) after 12 months of County employment

Grow Your Career with SoCoPi & STSThe Sonoma County Public Infrastructure (SoCoPi) Department leads the way to a safe and sustainable community by planning, building, managing, and maintaining Sonoma County’s investment in quality services and infrastructure. Their Airport Division operates the Charles M. Schulz – Sonoma County Airport (STS), the only local commercial service airport that offers air service directly into the North Bay region. Supporting up to 21 flights per day, STS has facilities for airline passenger services, cargo, private and corporate flights, recreational aircraft, law enforcement, emergency medical service, search and rescue, firefighting aircraft, and pilot training. Please visit and to learn more about the services they provide our community.

As STS’s Airport Marketing Specialist, you will research and create educational and outreach materials and presentations that are geared towards increasing the public’s awareness of and enhancing their engagement with STS’s services. You will also play a lead role in conducting online engagement and developing internal communications, marketing, and branding materials. Additionally, you will:

• Plan, develop, evaluate, and execute various marketing plans and communication campaigns to promote air service, general aviation, and community engagement
• Draft the Airport’s marketing and advertising budget and track expenses
• Create materials for print distribution and develop written and visual presentations for internal staff and the public
• Oversee and coordinate the Airport terminal’s digital advertising program and related messaging
• Present educational information at community outreach meetings and coordinate various Airport sponsored events such as airline launches, job fairs, and open houses
• Coordinate media relations by identifying new opportunities, pitching stories, and coordinating interviews
• Manage the Airport’s customer service database, email, and phoneline

As a self-starter and our ideal candidate, you will bring your experience working with graphic design; researching and developing marketing content through meetings with officials, staff, and outside experts; and interpreting staff reports, planning documents, and other technical files. You are a highly organized team player, with a passion for improving our community, and have the ability to communicate effectively across a wide audience You are also someone who thrives within a deadline-driven environment. Additionally, you bring multiple years of public relations experience involving the development and coordination of community outreach events, and experience:

• Creating, writing, editing, implementing, and evaluating effective strategic messaging, branding, and marketing plans, social media content, and digital marketing strategies that reach diverse and underserved community members
• Coaching staff on how to better engage the community, and researching and securing speaking opportunities
• Taking photographs, creating videos, and coordinating photo/video projects with outside contractors
• Effectively collaborating with external partners to promote joint projects

The position’s hours are normally Monday through Friday from 8 am to 5 pm PST in an office environment. However, depending upon operational needs, may occasionally be required to work on evenings and weekends for special events in relation to marketing campaigns, public outreach events, plans, and other special events.

Bring Your Commitment to Public Service to the County of Sonoma

The County of Sonoma is the place to live, grow, and build your career legacy. When you join the County of Sonoma, you’ll have the freedom to explore the beauty of our county – its picturesque coastline, majestic redwoods, historic towns, fine dining, award-winning wineries, and a wide variety of entertainment and cultural activities. For additional information about the beauty of our community and the valuable services and support that the County provides our communities, please visit and

This recruitment is being conducted to fill the Airport Marketing Specialist position in SoCoPi, formerly the Transportation and Public Works Department. This employment list may also be used to fill future full-time, part-time, or extra-help (temporary) positions as they occur during the active status of the list. Qualified County employees who wish to be considered for future positions should consider applying to this recruitment. The Civil Service title of this position is Marketing Specialist.

*Salary is negotiable within the established range. Benefits described herein do not represent a contract and may be changed without notice. Additional information can be found in the and our

APPLICATION SUBMISSIONS REQUIRE THE SUPPLEMENTAL QUESTIONNAIRE BE COMPLETED.

Minimum Qualifications

Any combination of education and/or experience that would provide an opportunity to acquire the knowledge and abilities listed.

Education and Experience: Normally, a Baccalaureate degree with emphasis in public administration, communications, journalism, public information, education, marketing or closely related field AND two years of full-time experience in marketing, public relations, or event management activities.

License: Possession of a valid driver’s license at the appropriate level including necessary special endorsements, as required by the State of California to perform the essential job functions of the position.

Knowledge, Skills, and Abilities

Knowledge of: the principles, techniques and methods of promotions, marketing, advertising, media relationships, events planning, and coordination; procedures and practices relative to booking and scheduling events of both a community and commercial nature; principles of graphic design and production; techniques and methods of researching and preparing news releases, marketing plans, reports, and informational materials; fundamentals of public speaking; software applications used for desk-top publishing, data collections and word processing; English usage, spelling, grammar, and punctuation; use of automated equipment, cameras and other related media preparation equipment; basic statistics and their application in analysis; modern office methods and procedures.

Ability to: plan, develop, organize, and implement mass communications; coordinate and staff trade shows booths at promotional events; coordinate public events; communicate orally and in writing in a clear, concise and effective manner; write and edit materials for publication; compile concise reports, letters, newsletters and other written materials; speak effectively and persuasively before diverse groups; work cooperatively with public community groups, members of the media and departmental staff; work with software applications used in event booking and website design; and use electronic information equipment and specific systems utilized by the department.

Selection Procedure & Some Helpful Tips When Applying

• Your application information and your responses to the supplemental questions are evaluated and taken into consideration throughout the entire selection process.
• You should list all employers and positions held within the last ten years in the work history section of your application. Be as thorough as possible when responding to the supplemental questions.
• You may include history beyond ten years if related to the position for which you are applying. If you held multiple positions with one employer, list out each position separately.
• Failure to follow these instructions may impact your competitiveness in this process or may result in disqualification.

Please visit to review more detailed information about the hiring process, including the application process, examination steps, and department selection process.

APPLICATION SUBMISSIONS REQUIRE THE SUPPLEMENTAL QUESTIONNAIRE BE COMPLETED.

Responses to supplemental questions will be scored using position-specific criteria. Please provide specific and detailed responses of a reasonable length to allow for a thorough assessment of your qualifications. Responses that state “See Resume” or “See Application” may be considered insufficient and therefore may not be scored.

The selection procedure will consist of the following examination:

An Application & Supplemental Questionnaire Appraisal Examination (weight 100%) will be conducted to evaluate each applicant’s application and supplemental questionnaire for satisfaction of minimum qualifications (pass/not pass); and for educational coursework, training, experience, knowledge, and abilities which relate to this position. Each applicant will be evaluated based on the following criteria:

• Relevance of work history, related experience, and achieved level of education and/or training as described in the application and responses to the supplemental questions.

Candidates demonstrating possession of the minimum qualifications will be placed on an employment list in order of most qualified to least qualified based on the achieved score received in the Application & Supplemental Questionnaire Appraisal Examination which evaluates the education, training, experience, skills, knowledge, abilities, and other qualifications that you demonstrate in your application and/or response to the supplemental questionnaire. Please be aware that resumes and cover letters are not typically evaluated in the Application & Supplemental Questionnaire Appraisal Examination. Scores may be adjusted based on such factors as the number of candidates, anticipated vacancies, past practice, and natural breaks in the scores achieved by this group of candidates.

ADDITIONAL INFORMATION

A background investigation is required prior to employment. Candidates referred to departments for a selection interview are typically required to sign authorization and release forms enabling such an investigation. Failure to sign prescribed forms will result in the candidate not being considered further for that vacancy. Reference information will not be made available to applicants.

Additional requirements, such as successful completion of a physical exam, drug screen, etc., may apply, depending on the duties and responsibilities of the position. If you receive a conditional job offer for the position, the requirements upon which the offer is contingent will be outlined in the conditional job letter. You may also review the to determine the requirements for this position.

HOW TO APPLY

Applications are accepted online at Paper applications may be submitted by person, fax (707-565-3770), email, or through the mail. All applications and appropriate supplemental information as outlined in the job bulletin must be RECEIVED by the time and date specified on the first page of this job announcement. Applications received after the recruitment closes will not be accepted.

The County of Sonoma values diversity and is dedicated to creating a workplace environment that provides individuals with a sense of belonging. We are committed to having a diverse workforce that is representative of the communities we serve. The County is proud to be an Equal Opportunity Employer where all aspects of employment are based on merit, competence, performance, and business need.

HR Analyst: CG
HR Technician: EV

IMPORTANT NOTE: Benefits described herein do not apply to Extra Help positions.

COUNTY OF SONOMA BENEFITS: GENERAL*

These are some of the excellent benefits the County offers:

Paid Time Off: Competitive vacation and sick leave accruals; 12 paid holidays, and an additional 8 floating holiday hours per year; and may be eligible for up to 8 weeks (320 hours) of Paid Parental Leave after 12 months of County employment.

Health Plan: Choice of five health plans (a PPO, EPO, HMO, and two deductible HMOs) with a County contribution toward the premium (the contribution amount varies by bargaining unit. For specific details, please refer to the applicable MOU). A County contribution to a Health Reimbursement Arrangement is available for some bargaining units.

Retirement: Fully integrated with Social Security. For more information regarding eligibility, retirement contributions, and reciprocity with prior public service, please visit

IRS 457 Plan: Pre-tax employee contribution up to the IRS annual maximum.

Retiree Medical: County contribution to a Health Reimbursement Arrangement to help fund post-retirement employee health insurance/benefits.

Plus excellent dental, vision, disability, life insurance, professional development, and more.

For answers to specific questions regarding the employment process and more details about benefits or retirement, please contact Human Resources at (707) 565-2331. Additional details about benefit and compensation packages can be found in the MOUs located at For specific information about health and welfare benefits including plan options, coverage, and premium amounts go to or, contact the Human Resources’ Risk Management-Benefits Office at or (707) 565-2900.

*IMPORTANT NOTES: Benefits described herein do not represent a contract and may be changed without notice.

01

Please indicate if you would also be interested in future part-time or extra-help (temporary, intermittent, or seasonal employment) positions should they become available. Check all that apply.

• I would also like to be considered for future part-time positions
• I would also like to be considered for future extra-help positions
• I am only interested in full-time positions

02

How did you first learn about this opportunity?

• Association of Bay Area Governments (ABAG)
• CalJobs
• Careers in Government
• College or University
• Craigslist
• DiversityJobs
• Employee of Sonoma County
• Facebook
• Glassdoor
• Google Jobs
• GovernmentJobs.com
• Handshake
• Hispanic Chamber of Commerce of Sonoma County
• Indeed
• Instagram
• Job Fair
• La Voz
• Latino Service Providers
• LinkedIn
• Los Cien
• Minority Organization or Group
• Press Democrat
• sonoma-county.org/www.yourpath2sonomacounty.org
• Sonoma County Human Resources Office
• Sonoma County Job Line
• Start Here!
• Twitter
• Veterans Services Office
• Women’s Organization or Group
• Workplace Diversity
• ZipRecruiter
• Other Internet Site
• Other Publication

03

For this question and all subsequent questions provide sufficient information to allow for a thorough evaluation of your qualifications. Responses to supplemental questions may be scored using position-specific criteria and may be reviewed by hiring managers.

Please describe your two or more years of marketing, public relations, and/or event management experience, training, and education that meets or exceeds this position’s minimum qualifications.

• List your relevant certification(s), degree(s), coursework, and training
• For each relevant position you list, include job title(s), employer’s name, dates of employment (mm/yy – mm/yy), and a description of your primary responsibilities

04

Please describe your experience writing, editing, and producing marketing and communications materials such as blogs, news articles, newsletters, videos, social media/website content, and event promotions. Highlight any experience you may have using Adobe Creative Suite, Google Analytics, Microsoft Office Suite, Google Analytics, and/or Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.

05

Please describe your experience implementing and/or working on a specific communications campaign. Explain the purpose of the campaign and your responsibilities, any challenges you faced and how you overcame them, and the outcome.

06

Please describe your public speaking experience, highlighting any experience you may have presenting programs or services before community groups. Provide a specific example from your experience that best illustrates your level of experience.

Required Question