Job Description
Marketing Fandom
Fandom is every brand’s superpower. It’s about the passion and emotional connections people have for the products, entertainment, and sports they love. Somefansspend every waking hour engaging with and talking about the focus of their fandom. Others display fandom in more subtle ways. No matter what types of fans you attract, you need to acknowledge, understand, and nurture them.
Our proprietary research platform fuses billions of data points and millions of consumer surveys to get to the heart of what fans think, feel, and behave. Combined, this helps clients identify and engage the fans who matter most to them.
We are a truly full-service agency, we are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.
#FandomIsOurJam
We’re looking for:
- An analyst who will be a central resource for internal teams, clients, and partners to help organize and manage key projects around marketing effectiveness. Analysts should be well-versed in consumer media and should carry experience in developing insights from large data sets.
Role & Responsibilities:
- Own complex work streams and deliver value-centric, data-driven outcomes to clients.
- Gather and share new perspectives, ideas, or innovations to solve client problems.
- Operate with a one-team mentality through effective collaboration and knowledge sharing.
- Develop and present key insights and recommendations to optimize media buying/planning across B2C campaigns.
- Analyze front-end media data (reach, engagement, cost) to inform optimization recommendations including shifting spend toward placements that will improve the quality of campaign reach, efficiency, or conversion.
- Identify new ways of leveraging data to help create derivative client works and novel approaches to evaluate campaign effectiveness.
- Support the development of campaign measurement plans, including recommending which KPIs to report on.
- Create easy-to-understand and insightful narratives and dashboards using visual storytelling tools (Tableau, PowerPoint, etc.) and effectively communicate the findings to internal and external stakeholders.
It’ll be helpful if you have:
- The ability to work with Big Data and understanding of data constructs/flows through the lifecycle of customer interaction.
- Strong verbal/written communication & data presentation skills
- Effective problem-solving.
- Ability to lead and work as part of a team.
- 2-3 years of digital marketing strategy, customer insights, or media analytics experience preferably within the TV vertical.
- Experience working with audience segmentation and targeting audience strategy.
- Experience with omnichannel marketing programs across linear TV, OTT, digital display, search, and social media.
- Experience with BI/Data visualization platforms (i.e., Tableau) is preferred.
- Experience creating customer insights and presenting to internal and external stakeholders.
- Ability to build relationships with clients and stakeholders.
- Experience delivering value-centric, data-driven client outcomes.
- Ideally a background in Data & Analytics/Consulting/Market Research
- Experience in Communications and Media / or relevant industries
Benefits and Perks:
- Medical, Dental, Vision
- 401(k) Company Match
- Freedom Leave
- Health & Wellness Events & Benefits
- Professional & Personal Growth & Learning Opportunities
- And, more!
Our Purpose:
Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small-batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science, and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.
Our Core Values:
Curiosity Makes Us Tick
Our love of learning manifests in everything we do – from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meanings and answers. Always learning, always looking for more.
We Celebrate Wins
Whether it’s wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.
Trust is Always Trending
Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.
We Roll with Change
We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.
Diversity is Our Superpower
Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.
At MarketCast, we don’t just accept difference – we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Check us out: www.marketcast.com
Per the pay transparency law, the hiring range for this position is $95,000.00 to $105,000.00. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental, and vision, free access to the HealthJoy, Everyday Inclusion, Peloton, and Calm Apps, 401K match from day one, “freedom time off”, career and personal growth outlets, and a robust health & wellness program. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.
CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligations.