Analyst, Data Intelligence

Company Description

FKA applies the ‘formerly known’ to an industry and way of working that needs to be reinvented. Working at the pace of culture, we create modern brand experiences for those that are poised to make their boldest moves yet. Our integrated Social + Commerce + CRM approach is the accelerant that blends culture with consumer connectivity, closing the gap to build loyal followings. FKA’s proprietary loyalty/relationship index fuels clients with insights about their consumers, sharing the “why,” and not only the “what.”

With more than half of the FKA leadership consisting of people of color-and founded and led by women-we represent today’s customer, not just from a plethora of research and data but by personal experiences. FKA partners with brands like Verizon, Pop-Tarts, MAC, Audi, Taco Bell, JIF, MeowMix, and others who are ready to simplify the chaos and imagine what’s next.

Job Description

  • Identify, monitor, and explain variances to expected CRM performance outcomes.
  • Summarize campaign results and overall list performance with clear and easy-to-understand recommendations.
  • Identify and solve for issues found within data sets from QA across tools and platforms.
  • Maintain functional expertise in database marketing, analytical tools, techniques, and other infrastructure requirements.
  • Collaborate effectively with cross-functional team members to optimize and coordinate measurement strategies.

Qualifications

Required:

  • SQL proficiency is required.
  • Proactive problem-solver & intellectually curious.
  • Detail oriented while keeping sight of bigger picture/trends.
  • Passionate about data and understandings consumer behavior.
  • Able to prioritize and work on multiple projects in a deadline-driven environment; skilled in project management and cross-stakeholder communication, both written and verbal.
  • Proficient in organizing and visually presenting data through Excel, PPT, etc.

Nice to Have:

  • Understanding of email & direct mail marketing landscape and how it fits into the customer journey.
  • 1+ years of progressive consumer marketing experience for established brands.
  • Adobe experience a plus.

Additional Information

Compensation Range: $52,500 – $83,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

All your information will be kept confidential according to EEO guidelines.

Job Category
Data and Analytics
Job Type
Full Time/Permanent
Salary
USD 52,500.00 - 83,500.00 per year
Country
United States
City
New York
Career Level
unspecified
Company
Publicis Groupe
JOB SOURCE
https://jobs.smartrecruiters.com/PublicisGroupe/743999923608003-analyst-data-intelligence