Job Summary:
The UW Athletic Events & Promotional Marketing team is seeking an Assistant Director of Events & Promotional Marketing to join our team and be on the front lines of implementing marketing initiatives to drive attendance, enhance fan engagement and improve the gameday experience across venues. We strive to elevate the lives of our student athletes and supporters by developing marketing strategies that are true to the Wisconsin brand, move people emotionally and entice people to take action. The successful candidate will be responsible for developing, planning and executing professional, entertaining event day production. Depending on skill set, qualifications and experience, the position will have primary marketing responsibilities for a portion of UW’s 23 varsity sports which include men’s and women’s basketball, men’s and women’s hockey, women’s volleyball and more.
Typical responsibilities include the following:
– Develop pre-, post-, and in-game promotional activities to enhance revenue and improve game atmosphere.
– Create promotions targeted at specific fan segments per department research
– In coordination with other external-facing team members, assist in crafting game day materials such as scripts, directing in-game timing and execution of promotions, on-field game presentation, video board features, music, public address reads and other elements during the season
– Manage other assigned gameday responsibilities such as game day preparation (set-up/tear-down, etc.),
– Assist in planning and execution of special projects or events related to the athletic department and support efforts for all sports.
Responsibilities: Contributes to the development of marketing strategy and oversees implementation of marketing plans, projects, and campaigns. May supervise personnel within a work unit marketing team.
- 30% Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
- 25% Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
- 20% Develops, edits, monitors, and provides feedback on content
- 25% Oversees creative development and project management processes for marketing activities
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Required
Bachelor’s Degree
Communications, Marketing, Journalism, Business, Education, Sports Administration, or related field.
Qualifications:
– A minimum of 3 years of professional experience in promotional marketing and/or event presentation (applicants with additional relevant experience in collegiate athletics may also be considered for an Associate Director title).
– Experience in managing students or intern programs
– Experience working with social media
– Ability to work with students, coaches, and administrators in a broad range of situations
– Ability to manage budgets
– Excellent written and verbal communication skills
– Extraordinary focus on customer service; service and solution oriented
– Must possess a good understanding of athletics and be able to work in a fast-paced, environment.
– Ability to work non-standard hours, including evenings, weekends, and holidays as needed.
Work Type:
Full Time: 100%
It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $60,000 ANNUAL (12 months)
Depending on Qualifications
Additional Information:
Conditions of Appointment: This is a 100% Academic Staff appointment. Salary will be assigned within the appropriate range, commensurate with the candidate’s qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.
Unless confidentiality is requested in your online application, information regarding the names of applicants must be released upon request. Finalists cannot be guaranteed confidentiality.
UW-Madison conducts criminal background checks for final candidate(s).
How to Apply:
To ensure full consideration, complete applications must be received by no later than 11:55 p.m. CST, on the assured consideration date. Please complete the online application and attach a cover letter addressing your qualifications and experiences specifically relating to the responsibilities of this position, a comprehensive resume, and contact information for at least three professional references. The hiring unit will notify finalists prior to any communication with these references.
Applicants selected to participate further in the selection process will be notified directly. All applicants will be notified once a final selection has been made and the search has been completed.
UW-Madison is an equal opportunity/affirmative action employer. We promote excellence through diversity and encourage all qualified individuals to apply.
Contact:
Kayla Weisensel
kw4@athletics.wisc.edu
608-262-6340
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Official Title:
Marketing Manager(CM014)
Department(s):
A42-INTERCOLLEGIATE ATHLETICS/GENERAL OPERATNS/MARKETING
Employment Class:
Academic Staff-Renewable
Job Number:
286717-AS