Pacific Lutheran University is seeking a creative-minded Assistant Director of Sports Communication to lead promotional content creation for athletic communications, including our 19 NCAA III intercollegiate programs.
The ideal candidate will be a self-driven, resourceful, creative thinker who can create original content and amplify the impact of that content by shaping it for various audiences via the best channels to drive engagement and build community. Flexible, articulate, collaborative, curious, and audience-focused, they will also have a passion and natural feel for social media storytelling, community building, and marketing. This role is critical to enhancing PLU’s identity, reputation, and goals in enrollment, fundraising, and community engagement. Reports to the Director of Sports Communication.
This position includes some remote flexibility.
- Create highly engaging, dynamic content for PLU Athletics (including but not limited to written stories, videos, and social media) to recruit and retain student-athletes.
- Assist with the graphic design and production of all sports communication materials.
- Conceptualize and produce dynamic video content to support and enhance organizational branding and recruiting.
- Manage video content for GoLutes.com and social media platforms, including the livestreaming of home events, highlight videos, special event videos, and features.
- Assist in managing Athletics website content through the Sidearm Sports platform.
- Coordinate student-athlete interviews.
- Assist with fostering and managing the overall Athletics brand.
- Cultivate fan engagement on all social media, including prospective student-athletes and their families.
- Assist with traditional SID duties for selected sports, including management of game day staff, video streaming, social media, and post-game recaps.
- Hire, train, and supervise student staff.
- Serve as a liaison with various constituents on campus including Marketing & Communications, Admission, University Relations, and Campus Life.
- Remain current, knowledgeable, and compliant with regard to all NCAA, NWC, and university rules and regulations.
- Serve a key role in monitoring social media and reporting back to leadership via crisis-communication plans.
- Perform other duties as assigned.
- 4 years of experience in marketing, sports information or related field in the sports industry. Education can substitute for some experience.
- High school diploma or GED.
- Valid driver’s license (Must have had valid driver’s license for at least 2 years).
- Finalist applicants must satisfactorily complete pre-employment background checks, including a driving abstract check, and pass PLU’s Drivers Certification Training.