Description
WHO IS GTB?
GTB is a global industry-leading precision retail agency, creating ideas that inspire people to act. GTB was founded in 2007 and is part of WPP. Our primary focus is on Precision Retail, CRM and Shopper Marketing. We pride ourselves on a culture consisting of three core Traits of Curious, Kind and Brave and four core Truths of Always Open, Ambitiously Optimistic, Seamlessly Collaborative and Purposely Diverse.
THE OPPORTUNITY
ASSOCIATE ACCOUNT DIRECTOR RETAIL COMMUNICATIONS – MODEL E
COULD THIS BE YOU?
Does the opportunity to work in a dynamic, fast-pace environment, and being a key foundational element of building the best team in the industry appeal to you? Are you excited and inspired by education, execution, and enthusiasm? If so, this may be just the role for you.
The Associate Account Director for Retail Model e will assist in managing the GTB Retail Model e client engagements for content and communications and is responsible for client satisfaction, quality of service, and on-time, on-budget completion of the agency’s services. This includes but not be limited to TV Advertising, Digital (Programmatic and Video), Shopper and Social Media with an emphasis on Precision Marketing. The Associate Account Director will report directly to the Executive Director of Retail Communications. In this position the ideal candidate strives to add value to the client’s business, thereby making himself/herself an invaluable member/partner of the client’s business team.
IN THIS ROLE YOU WILL…
- Be responsible for execution of communication/marketing programs and coordination of agency services in support of Tier-1.5 Retail Model e content including integrations of electric vehicles (EVs) into Sales Events, Shopper video, Retail Library work and additional content at Tier-2 such as Truck Month and SUV Season in both the traditional and digital realms.
- Execute ad-hoc content opportunities such as with CX, CPO, Ford Parts, Ford Credit and Accessories, etc.
- Execute upon GTB’s Precision Marketing practice within content developed for major and minor events including working with the Shopper team on complimentary assets, pathing and execution and strategy and media to ensure proper digital asset development and execution.
- Ensures measurable performance and alignment of digital tactics to Client business and marketing goals by managing and coordinating with strategy and analytics for desired outcomes.
- Manage internal processes and collaborations with internal teams (CPL, Makerhouse, Media, Strategy, Creative and Analytics)
- Execute with internal touch points to ensure proper success of program execution including but may not be limited to Copy, Product, Legal (CPL) and in-house production team.
- Facilitate or attend regular media & creative reviews with the Model e clients and agency teams.
- Assist in development and facilitation of all communications / updates with the GTB Field teams (and Ford Field teams when needed) regarding Model e Communication (Content) updates for field consumption.
- Accurately consolidate Ford Funded Model e feedback into clear, concise direction, and distribute promptly to client and agency personnel
- Accurately consolidate T2 regional feedback into clear, concise direction, and distribute promptly to client and agency personnel
- Manage budgets, tracking, and administration of program costs and internal processing with Executive Director of Retail Communications
- Manage creative approval process and ensure quality control
- Learn and utilize Ford Brandshare, GEAR, GEAR Exchange, Extreme Reach, FD Toolbox and other content platforms for routing, filing, trafficking and uploading Model e content as appropriate
- Learn and utilize Richochet system to manage timesheets, expenses, budgets, call reports and work with agency finance and BA partners as appropriate
- Recommend measures to improve work process methods, performance, and quality of product
- Shepherd all programs through rigorous processes including proper documentation, briefing and timeline management and continuously evaluate and implement new processes as needed to drive successful outcomes
- Be a steward of the GTB Retail’s Business Plan Review (BPR) process to manage performance of the business so it runs as efficiently as possible by providing weekly written updates to Executive Director of Retail Communications
- Develop and maintain positive and professional client relationships at the appropriate levels.
- Develop and maintain positive and professional internal & external agency (including cross WPP Op Cos) and vendor relationships at the appropriate levels.
- Ensure that communication programs are executed in accordance with client needs and wants.
- Acquire client assignments and define, clarify, and focus direction as needed.
- Monitor work of Model e Content Account support team and provide appropriate direction including development and oversight of financials, program development and execution.
- Facilitate onboarding and training for Account Supervisor, Sr Account Executive, Account Executive and Account Coordinators and ongoing 360 feedback.
- Updating and including the Executive Director or Retail Communications, Executive Director of Retail Operations and Executive Managing Director when appropriate.
- Development and delivery of client presentations.
- Assist Executive Director with new solutions and pilots as they relate to Tier-2 and Tier-3 pilots and creative content
- Direct team (including but not limited to creative, production, and media counterparts) to ensure deliverables meet strategic objectives, budget, and timing requirements
- Maintain and support all company standards as specified within the Quality Management System.
- Supports/facilitates the mandatory adherence to ISO9001 requirements, processes, and procedures.
- Perform other duties and projects as assigned.
KNOWLEDGE AND SKILLS:
- Ability to work in a dynamic, fast-pace environment, strong communication and teamwork skills.
- Possess a keen eye for detail with tremendous organizational skills and ability to manage competing priorities (multi-task oriented).
- Thorough and accurate verbal communication, presentation and listening skills.
- Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations.
- Ability to manage the Model e Content Account team as well as cross-functional teams (creative, production, strategy, etc.) to meet client expectations.
- Experience with Automotive advertising, electric vehicles (EV) and or Retail Advertising including TV, Digital (video & Programmatic) & Social Media campaigns from planning, implementation & measurement of performance.
- Must be creative, analytical, highly organized with strong project management skills.
- Deliver clear, concise, and accurate messages both verbally and written.
MINIMUM QUALIFICATIONS:
- Bachelor’s Degree or equivalent experience preferred.
- 7-10 years minimum of relevant marketing, media, or agency experience preferably as an Associate Account Director or higher-level role.
- 5+ years management experience.
- Automotive (Electric Vehicle is a plus), Retail, Media, Digital, Social and Direct Response Advertising is a plus.
- Ability to work both remotely and in our GTB Detroit office, as needed.
- Open to travel for 25% of work schedule during the year for production shoots and meetings as required.
- The physical and mental requirements to meet the above listed job responsibilities.
- There is no relocation assistance for this role.
DISCLAIMER:The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.
The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
As an Equal Opportunity Employer, GTB Agency, LLC. does not discriminate against applicants or employees because of age, race, color, religion, gender, sexual orientation, genetics, pregnancy-related status, veteran status, physical or mental disability where the individual is otherwise qualified, national or ethnic origin, or on any other basis where protected by local, state, or federal law.