Job Description:
Associate, Barron’s Group Engagement Marketing
Dow Jones is seeking an Associate, Barron’s Group Engagement Marketing. The Associate will support the engagement marketing team’s goal of increasing subscriber retention for Barron’s and MarketWatch news subscriptions products. The team is responsible for the full lifecycle of paying subscribers.
Barron’s covers U.S. financial information, market developments, and relevant statistics, while MarketWatch provides financial information, business news, analysis, and stock market data.
This role will report into the Manager, Barron’s Group Engagement Marketing and will work cross-functionally with teams across the subscription marketing funnel (Acquisition, Retention, Brand, Creative, Product etc..).
Role based in New York City, NY
Responsibilities:
- Implement the Engagement marketing tactics for moving customers through the customer journey. The strategy must employ a multi-touch approach; integrating channels such as: email, social media, web, mobile, and more to engage customers, coordinating activity across multiple channels.
- Advocate for the subscriber and employ a strategic mindset to ensure subscriber experiences are best-in-class.
- Effectively communicate subscription benefits and entitlements to subscribers.
- Assist engagement managers with the launch and optimization of multi-channel campaigns for subscribers, ensuring all deadlines and best practices are met.
- Manage the reporting of KPIs and other indices as per set criteria, on a daily, weekly, monthly basis.
- Optimize email marketing campaigns and advise on best practices for other marketing teams.
- Exercise a knowledge of the brand and an ability to balance team goals with company objectives.
- QA consumer-facing marketing assets.
- Brainstorm, plan and execute engagement campaigns as they relate to markets/investment news and news products.
Qualifications:
- 0-2 years experience working in a marketing role. Engagement Marketing/Retention is a plus.
- Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives.
- Hands-on familiarity with marketing technology platforms.
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and executive presentation skills are required.
- The ability to work quickly in a fast-paced environment, as well as manage multiple and competing priorities.
- A strong understanding of economic and market news. Interest in markets and investing news is a plus.
- The ability to self prioritize and foresee challenges/roadblocks (and plan for them accordingly).
- Bachelor’s degree in Marketing or Business from accredited institution or equivalent work experience.
Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line.
Business Area: CMO – SUBSCRIPTIONS
Job Category: Marketing & Product Management
Union Status:
Union role
Pay Range: $40,000 – $160,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 37262