Company Description
Merkle is a technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.
Job Description
We are looking for an experienced Associate Creative Director, Copy to join our collaborative team, writing and concepting for our financial services client across digital and print deliverables. You will create ideas and executions to solve creative briefs. You are knowledgeable about integrated creative and experience solutions. You will report to a creative director. Most of this team sits in the Chicago area, and though you will be fully remote, the team has a preference for a Chicago-based candidate.
Responsibilities:
• Demonstrate strong skills in developing innovative, audience-led creative activation platforms rooted in strategy that fulfill our client’s brand and direct marketing goals.
• Inspire and shape the development of creative ideas, expressing constructive feedback to more junior writers and art directors, and presenting work.
• Know all relevant industry, client and product information, such as offer description, product features and functionality, customer benefits and client brand guidelines including voice, tone and legal mandatories (®, TM, ©)
• Craft messaging approaches for specific audiences, based on creative strategy insights
• Mentor junior team members, training them in our creative philosophy and helping them to grow their careers.
• Be a team leader in ensuring that content is produced in an organized and accurate manner that achieves the agency’s and clients’ desired results.
• Responsible for staying current with channel delivery specifications, emerging trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
• Work with Creative Directors, Senior Team members and client teams to become conversant in developing tools that help us translate strategy into execution (e.g., messaging strategies, positioning)
• Consult with clients to collect assets and fonts, and resolve file set up and delivery.
• Present work at internal regroups and to clients
• Leading the conceptual development and copywriting of creative across a variety of communication media.
• Becoming a go-to client-facing voice, presenting work and building relationships
• Getting positive feedback from superiors, peers and clients on the creative product that is produced.
• Showing improved response rates on produced direct response and channel offerings.
• Define and update our creative best practices based on in-market results and channel trends
• Demonstrating understanding of unique audiences, and creating content that is highly relevant to each
Qualifications
• Bachelor’s degree
• 5+ years of professional copywriting/art direction experience.
• Knowledge of how write for a variety of deliverables and channels, including social media, direct mail, display, email, landing pages, video
• Experience writing for financial services
• Experience mentoring other writers
• Working knowledge of web usability/accessibility, advertising technologies, and development methods.
• Must be accomplished in Acrobat and Microsoft Word, and also understand design software used across the team (e.g., Photoshop, Illustrator, Figma)
• Advanced copy skills rooted in audience insights.
• Experience presenting creative work to internal peers and clients
• Pre-production skills needed and an understanding of all technical aspects of producing Direct Mail (including postal requirements), Online Display, Email, Social and Digital Experiences.
• Experienced with best practices for response by channel and funnel position to support brand and demand
• Knowledge of emerging trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
Additional Information
The anticipated salary range for this position is $80,000-$110,000/year. Salary is based on a range of factors including relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit dentsubenefitsplus.com
About dentsu
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done to ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying. #LI-RB1 #LI-Remote
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good-for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.