What you’ll do at
Position Summary…
What you’ll do…
Associate Director, Advanced Analytics – Marketing Analytics
Want to use your analytical skills to help the Marketing Analytics team drive business strategy by synthesizing performance metrics into actionable insights across key product categories and marketing channels?
As the Associate Director, Marketing Analytics – Advanced Analytics, you will create and lead the development of world-class analytics to evaluate the effectiveness and efficiency of our lifecycle marketing in order to drive aggregate performance for Walmart.com. You will be responsible for building out a holistic view of performance as well as a detailed analytics roadmap by leveraging state of the art analytics tools (i.e. SQL/Hive/Hadoop/Cloud, Adobe Analytics, VisualIQ, Tableau//Looker, etc.). Key projects include Attribution, Experimentation, and Optimization.
You will have the opportunity to partner closely with marketers and business leaders to define the CRM roadmap, and data scientists to extend macro level modeling work to evaluate full campaign impact.
You will also take a leading role in developing and maintaining a best-in-class playbook laying out first and third party audience selection strategies leveraging various partners’ capabilities and optimized for different campaign types.
This particular role is highly visible since it will be charged with identifying areas of opportunity to retain at risk and win back churned customers through data-driven best practices. Given the size and scale of marketing at Walmart.com this position will have significant impact across the organization.
About the Customer Insights and Strategy Team
The Customer and Marketing Decision Science Team sits within Customer Insights & Strategy which is part of the US Customer organization. The team supports Category Marketing (Food, Consumables, Apparel, Hardlines, Home, Entertainment) as well as Channel Marketing (Email/Push, Paid Search, Organic Search, Display, Affiliates, Social, Mobile, Video and other new and emerging channels), Social Commerce, Seasonal Marketing, Walmart+, and Lifecycle Marketing. Marketing Analytics is a high growth team that is being built to help accelerate Walmart’s aggressive omni goals.
About Walmart Marketing
Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.
We’re mov ing toward 3 days in the office per week , with flexibility. The team is based across San Bruno, CA, Bentonville, AR, and Hoboken, NJ. For this role, preference will be given to candidates based in or willing to relocate to the Bay Area within commuting distance of the San Bruno office and willing to work from the San Bruno office at least 3 days (Tuesday-Thursday) most weeks in order to engage closely with marketing stakeholders based in that location.
You will make an impact by :
- Leading and developing the strategy for reporting, testing, analyzing, and forecasting business performance
- Identifying and providing both tactical ad hoc insights and a strategic ongoing roadmap of deep analytics
- Integrating disparate data sources and leveraging state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimization
- Writing advanced SQL queries to retrieve and analyze large quantities of data
- Participating in customer segmentation analysis, including acquisition and retention, CAC (Customer Acquisition Cost), and LTV (Lifetime Value) measurement
- Building tools and leading training to enable Marketers to adopt an analytical mindset for their daily business decisions.
- Partnering with the Data Engineering & Measurement teams to define data architecture and in-house tool requirements, ensure complete tagging and tracking of assets and campaigns, and to design actionable testing scenarios.
- Partnering with Data Scientists/Machine Learning Experts to develop AI techniques to optimize business performance.
You’ll s w eep us off our feet if :
- an MBA or Master’s Degree in Mathematics, Statistics or a related technical field (preferred but not mandatory)
- a background in Digital Marketing Analytics, Retail and/or eCommerce
- experience with A/B test design and implementation
- retail and/or eCommerce industry experience in a heavily data-driven environment
- experience using an enterprise-level digital analytics platforms (e.g. Adobe Analytics, Google Analytics, etc.)
- a passion for working in a fast-paced agile environment.
Minimum qualifications:
- BA/BS in Business, Computer Science, Computer Engineering, Mathematics, Data Science or Statistics or related field (or equivalent experience)
- 10+ years of experience in data analysis or an analytical capacity
- 5+ years of experience in Marketing Analytics, Digital Analytics, or Customer Relationship Management (CRM)
- 5+ years of experience influencing Marketing, Finance, Business Ops, Site Merchandising and Engineering.
- Proficient SQL programming skills with an understanding of database capabilities
- Experience leveraging big data technologies (Hive/Hadoop) and modern data visualization tools (Tableau, Looker) to blend data from multiple sources to help answer multi-dimensional business questions
- Experience with statistical concepts and knowledge of Test/Control methodologies
- Expert level understanding of Microsoft Office suite especially Excel and PowerPoint
- Strong analytical and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes
- Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, and be a self-starter.
- You can communicate technical material to a range of audiences and to ‘tell a story’ that provides insight into the business
- You embrace tackling complex problems with a high degree of ambiguity.
- Travel 1-2x/year to other Walmart corporate office locations
How you’ll thrive at Walmart:
- Performance-based incentive awards
- 401k with company match
- Discounted employee s tock purchase plan
- Paid parental leave ,
- New surrogacy & adoption benefits
- Unlimited Flex Time Off
- Working alongside a diverse group of collaborative and innovative team members
- Opportunity for growth and develop ment across several areas of the Fortune 1 organization
- And much more
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you’ll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
The annual salary range for this position is $144,000.00-$216,000.00
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
– Regional Pay Zone (RPZ) (based on location)
– Stock equity incentives
Minimum Qualifications…
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Business, Finance, Accounting, Statistics, or related field and 4 years’ experience in data analytics or related field OR 6 years’
experience in data analytics or related field.
Preferred Qualifications…
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Certificate in business analytics, data mining, or statistical analysis, Statistical programming languages (for example, SAS, R)
Masters: Business Administration, Masters: Information Systems, Masters: Statistics
Primary Location… 850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
About Walmart
At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
“At Walmart, we get the opportunity to grow professionally and personally-all while improving how we work and what we deliver to consumers.” – Lola, Project Analyst
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