Description
ESENCE-MEDIACOM
ASSOCIATE DIRECTOR, ANALYTICS & INSIGHTS
Overview:
We are looking for an Associate Director to join our team, responsible for advancing the understanding of online and direct marketing dynamics through developing critical business insights across our clients.
Your Impact:
Utilizing your research and analysis skills, as well as your ability to inspire others, to increase ROI on media investments for cross-industry client groups. More specifically, you’ll
- Provide analytical support utilizing marketing mix modeling, forecasting, and custom analytic approaches to address client issues, including media and new products
- Manage projects with primary focus on the impact and/or ROI of media and marketing activities
- Present project results and new business opportunities to clients and prospective clients
- Work in integrated fashion with client marketing insight and marketing professionals to make recommendations based on analyses and experience
- Develop, train, and mentor team, including Analysts, Sr. Analysts, and Managers
- Other duties and responsibilities as assigned
Your Qualifications:
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; or equivalent professional work experience
- 5+ years’ experience in statistical and econometric analysis, with emphasis in the area of Marketing Mix Analysis
- Experience in Media ROI Optimization Consulting required
- Fluency in SAS, SPSS, R, or any other advanced analytics software package
- Comprehensive understanding of metrics: Media, Measurement analytics, Quantitative business measures, and Statistics
Our Culture:
- We’re a people-first company that truly invests in you. We’ve found that by looking after our people, above all else, everyone benefits. That’s why we offer a “careers first” approach with an onsite career center (NYC HQ), a whole team devoted to cultivating and promoting talent, competitive salaries and benefits and a flexible work environment.
- We’re fostering a culture where everyone can fit in while staying true to themselves. A place where we all enjoy and feel inspired by our differences. We want to give everyone the opportunity to learn from different perspectives and experiences, have fun and do their best work.
- We’re seeking explosively ambitious media professionals at all levels who are looking for a career, not just a job. If you want to learn, climb, and shine at a company that’s deeply committed to you, then MediaCom just might be the best move you’ll ever make.
About EssenceMediaCom:
We are a global media agency with a difference – We help clients see the bigger picture. Seeing the Bigger Picture means that our network of 8,000 people helps our clients look beyond the boundaries of traditional media to uncover new ideas and unlock growth. We challenge conventional thinking to build, optimize, and drive our clients’ businesses forward at scale and lead our industry in critical areas such as diversity, inclusion, and sustainability.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
Data, Analytics & Insight New York, New York Los Angeles, California Chicago, Illinois $job.jobTypeName
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