Description
Position at Wavemaker
Role Context:
We are looking for an Associate Director, Business Analytics and Measurement who will deliver campaign analysis to understand the efficiency and effectiveness of audience-driven strategies as well as monitor, suggest optimizations and capture learnings to refine audience-driven strategies and deliver support business outcomes. You will also identify a measurement framework to implement as well as solutions and measurement partners leading to measuring the impact of media investments.
Core Responsibilities:
- Extract and organize data from a multitude of sources to feed business-improving insights (campaign performance, social listening, competitive analysis …) and optimize business outcomes
- Build thoughtful presentations/reports to deliver the right performance narrative to clients
- Partner with internal teams across all functions to learn the most efficient and effective way to extract value from data and develop a story telling approach grounded in client business reality and brand objectives
- Provide optimization recommendation to clients to support the most efficient and effective channels, partners, and tactics
- Identify gaps/requirements from a measurement standpoint
Required Skills / Experience:
- Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field with 0 -1 years of work experience in measurement and analytics strategy applicable to marketing and/or media,
- Comprehensive understanding of media metrics (e.g., impression, CTR, CPM GRP, CPV etc.), Measurement analytics, Quantitative business measures (LTV, ROI, Effectiveness, etc.), Statistics (Correlations, sample sizing, t-value VIF etc.),
- Strong familiarity with statistical/data mining concepts and methods (e.g., OLS, Logit, time Series, etc.); ability to program in SQL,
- Experience working with measurement partners for brand lift, conversion lift, MMM and MTA (e.g., Millward Brown, Nielsen, Lucid, Dynata, Neustar … and others),
- Experience with Google Campaign Manager, Double Verify, DMPs, DSPs, Google Analytics required,
- Knowledge of Digital Media, Marketing/Advertising industries highly preferred – Agency experience is a plus,
- Ability and comfort with presenting work by phone or within small groups
- Strong speaking and written professional communication skills,
- Strong analytical, critical thinking, and problem-solving skills,
- Proficiency in Microsoft Office software such as Word, PowerPoint, and Excel (ability to work with macros, advanced formulas, pivot tables),
- The ability to thrive in a fast-paced and deadline-driven environment,
- Strategic Thinker & Doer,
- Curious and excited to learn,
- High sense of accountability and ownership,
- Collaborative with a partnership mindset.
About Wavemaker:
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- deep knowledge we have of our clients’ business
- confidence to challenge what’s gone before
- the support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.