Associate Director, Data and Analysis

Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,000 employees across over 30 countries and 50 offices. For more information visit www.digitas.com.

Job Description

Associate Director – Data & Analysis

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Associate Director-someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. Sound like you? Read on.

What you’ll do:

As an Associate Director, you’ll guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

  • Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
  • Expanding client work, including building recommended approaches and scope
  • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
  • Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
  • Managing efficient execution of projects, including the implementation of best practice
  • Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

  • 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
  • Strong client relationship and communication skills, with experience managing multiple projects across teams
  • Experience managing a team and building a network across functions
  • Strong analytical, critical thinking, and problem solving, and storytelling skills
  • Media and web analytics experience; Adobe Analytics experience a plus
  • Knowledge of digital data technologies (DMPs, digital pixel tracking, site tagging, etc.)
  • A four-year college degree; advanced degree is a plus
  • Passion for online advertising and emerging trends in the digital landscape
  • Forward-looking mindset to pursue different and new measurement approaches
  • The ability to thrive in a fast-paced and deadline-driven environment

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional Information

“Compensation Range: $106,500 – $167,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply.

Job Category
Data and Analytics
Job Type
Full Time/Permanent
Salary
USD 106,500.00 - 167,500.00 per year
Country
United States
City
New York
Career Level
unspecified
Company
Publicis Groupe
JOB SOURCE
https://jobs.smartrecruiters.com/PublicisGroupe/743999939829463-associate-director-data-and-analysis