Associate Director, Marketing Analytics

Associate Director, Marketing Analytics – (employer: Sirius XM Radio Inc.; job location: New York, NY) – Analyze website log data (e.g., Adobe Analytics, Google Analytics) to advise on customer acquisition efficiency and engagement data, distinguishing how different marketing strategies influence customer behavior, and how customer engagement across the website varies. Connect website analytics initiatives to all other areas of the business, from financial health metrics such as retention and lifetime value, to omni-channel interaction – what customers are doing across channels like voice, messaging and more. Build automated and scalable data reporting that solves business needs and answers questions proactively. Partner with website development and analytics teams to enable iterative testing and measurement of strategy effectiveness. Collaborate with Marketing, Engineering, Product, and other teams to answer key business questions and inform decision-making with data. Requirements: Bachelor’s in Data Analytics, Computer Science, or Engineering (Computer/Mechanical/Electrical), plus five years of post-Bachelor’s progressively responsible experience in the position offered or in a manager or assistant manager role performing data analytics. All required experience must have included applying SQL to explore data suitable for analysis and interacting with data warehouses (Redshift, BigQuery, or Teradata); working with marketing and website analytics domains, including tracking and reporting capabilities; applying statistics principles (experimental design) and general modeling techniques (regression) to perform data analytics; utilizing at least one business intelligence/reporting tool such as Tableau, Looker, or Sisense; and analyzing and manipulating data using Python, R, or another programming language. This role entails hybrid work, with time split between working in our New York City office and flexibility to telecommute from another U.S. location. Salary: $165,000-$198,400/year. Apply online at www.siriusxm.com/careers. Ref P-2023-26
P-2023-26