Company Description
EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.
We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.
We get fired up when people talk about getting-and staying-healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.
And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.
Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.
Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.
Job Description
What Does an Associate Director, Marketing Intelligence Do?
- Proactively seek opportunities to grow the business by integrating data and analytics into marketing strategy and execution
- Interpret clients’ needs to develop strategic, goal-oriented plans and data science solutions
- Use mastery of data science techniques and methodologies to elevate client strategies/approaches that move the needle towards achieving the clients’ business and brand goals
- Create, enhance and pitch analytics offerings to drive growth for EVERSANA Intouch
- Present an exceptional level of detail via effective writing and presenting of highly technical and complex ideas to a diverse audience with marketing or analytics experience
- Provide strategic direction that ladders back up to clients’ business objectives
- Develop and manage strategic partnerships and vendor relationships
- Collaborate with team members to execute projects
- Continuously deepen relationships based on mutual respect and trust with internal and external partners and clients
- Understand and apply learnings across the Marketing Intelligence team to set best practices
- Identify gaps in the team’s workflow and processes and give recommendations to senior management regarding solutions
- Educate Data Scientists on novel solutions and approaches, ensuring the team understands the importance of innovation and embraces the mindset and responsibility
- Set priorities and work independently to manage those priorities
- Mentor and train employees and work collaboratively with other team members
- Manage profitability from project estimation to actual billable hours
- Review work of Data Scientists and Managers to ensure deliverables are of high quality, on time, accurate and compelling for clients’ business/brand objectives
- Create and foster relationships with senior brand marketing and analytics clients
Qualifications
What Are We Looking For?
- Seven or more years in a data/analytical role or leading and executing data science projects
- Bachelor’s degree or equivalent education plus professional experience required
- Ability to develop new business and grow existing accounts
- Experience translating client needs into data science requirements
- Superior interpretation and data storytelling skills
- Experience with ETL tools such as Tableau, Alteryx or similar tools
- Deep understanding of data querying and ability to read, write and optimize complex Structured Query Language (SQL) statements
- Experience in database design and performance optimization best practices
- Strong knowledge of large data sources, databases and/or data warehouses
- Knowledge of third party data sources, such as IQVIA, Symphony, CMS, Census, Acxiom, Experian, etc.
- Experience working within cloud environments (AWS, Azure, Google Cloud, Snowflake)
- Exceptionally strong analytical and problem-solving skills
- Strong design skills
- Outstanding Microsoft Office suite skills
- Exceptionally strong attention to detail
- Expertise in A/B testing and multichannel attribution
- Advanced understanding of multichannel marketing analytics with a focus on digital (e.g., web, email, paid media, social media, organic search and mobile apps)
- Passion to self-educate and keep up to date on the latest marketing analytics trends, partners and tools
- Strategic thinking to lead and mentor staff to achieve success across multiple accounts
- Compelling presentation, writing and storytelling abilities
- Capacity to train, enable and lead others to reinforce the usage data for decision making
- Mastery of verbal and written communication
- Pharmaceutical and/or healthcare industry experience preferred
- Experience working in a marketing agency environment or with other agencies preferred
Additional Information
OUR CULTURAL BELIEFS:
Patient Minded I act with the patient’s best interest in mind.
Client Delight I own every client experience and its impact on results.
Take Action I am empowered and empower others to act now.
Grow Talent I own my development and invest in the development of others.
Win Together I passionately connect with anyone, anywhere, anytime to achieve results.
Communication Matters I speak up to create transparent, thoughtful and timely dialogue.
Embrace Diversity I create an environment of awareness and respect.
Always Innovate I am bold and creative in everything I do.
EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $119,000 to $201,000 and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time.
From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.
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