Company Description
About Digitas
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke, and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections-between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,500 employees across 21 countries and 34 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com.
Job Description
Associate Director – Performance and Retail Media Lead
We are in search of an incredible business leader at Digitas to serve the role of Performance and Retail Media Lead across all LVMH Maisons within North America.
In this role, you will support our Investment & Productivity Lead with direct oversight of our strategic investment approach across all digital media channels. In this role, you will partner with the channel teams to ensure we are orchestrating our investment across channels with a focus on delivering defined Maison business outcomes. As such, you will be able to speak fluently to current channel buying tactics while keeping a pulse on the partner landscape for new and innovative opportunities. This role requires a strong analytical mindset, a deep understanding of performance marketing channels, and the ability influence a team of other leaders (not direct reports).
While the role is grounded in investment strategy, this person must have relevant luxury expertise, a passion for the category, and a strong proven history of client partnership and team management.
Day to day your role includes:
- Guide performance marketing strategies across various channels, including paid search, paid social, display, video, retail media and affiliate to drive consumer engagement and business outcomes.
- Define KPIs and establish performance benchmarks to measure the effectiveness of marketing campaigns.
- Stay up to date with industry trends and emerging technologies in performance marketing, retail media, and e-commerce to identify new opportunities and innovative strategies for all Maisons.
- Spearhead retail media initiatives, including partnership with core retailers, agency experts, and technology platforms.
- Collaborate with cross-functional teams to ensure alignment and coordination between performance and brand strategies.
- Bring innovative solutions and out of the box thinking to partners and the clients.
- Be a leader through strength and stability — functioning as a point of escalation as needed.
Qualifications
We’re looking for an Associate Director with outstanding experience that includes:
- 7-10 years of Advertising and Marketing industry experience
- Hands on retail media expertise
- Luxury experience, iconic brand (ie. Apple, Nike) or relevant category experience preferred (ie. high-end retail, beauty, wine & spirits)
- Deep industry relationships with platforms, media partners, and ad tech firms
- Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
- Able to package, merchandise, and sell in concepts and new opportunities
- Strategic thinking and able to see the bigger picture
- Exemplary verbal and written communication skills
- Time management and attention to detail
- Track record of successful problem-solving skills
- Superior interpersonal and presentation skills
- Candidate must be prepared to be in the office regularly (3x/week), and at the client’s offices and/or media partner offices as often as needed
Additional Information
All your information will be kept confidential according to EEO guidelines.
“Compensation Range: $115,500 – $144,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply.