Description
Associate Director, Programmatic
Management: 5+ Years
Overview:
As Programmatic has evolved, it has moved from being considered one of those specialty services towards a fundamental aspect of our digital activation strategy. While our programmatic teams are a part of a broader programmatic community dedicated to shaping best practices, our individual trading teams work directly with their agency counterparts to create and execute campaigns that support our clients overall marketing objectives.
About the Role:
You will be responsible for overseeing the overall health and success of their respective account or accounts. Within this role you’ll be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. The primary responsibilities of the role include the management of the programmatic team and engaging with respective digital agency counterparts, clients, and external partners. You will also be expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory, and audience strategy. Typically, you will be responsible for overseeing the day-to-day workload, training and career development of between 3-8 reports.
Your Impact:
- Collaborate with planning teams to develop a programmatic strategy that ensures the clients marketing objectives are met with appropriate programmatic tactics
- Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed
- Act as the team’s central point of trading expertise and escalation to address problems as they arise for the account
- Create and enforce workflow processes to ensure deliverables are completed accurately and on time
- Hold members of the team accountable to flawless execution of campaign implementation and develop the QA processes that allow them to do so
- Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations, and analytics
- Develop relationships with platform, inventory, and data providers to maximize their value specific to account needs
- Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
- Conduct regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
- Ongoing training and support of the career growth of direct reports
- Keep Senior Leadership informed of the overall status of the trading team to ensure any challenges are appropriately resolved and/or escalated
- Develop best practices that improve the quality or efficiency of work within an account or broader agency programmatic team
- Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams
- Support the Programmatic Agency lead as needed for larger presentations, projects, or pitches
Your Qualifications:
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- 5+ Years of relevant career experience, with 3+ years’ experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.
- Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles supporting a direct response or ecommerce brand may also be considered for high qualified candidates.
- Past management experience is required
- Familiarity with key programmatic and digital platforms
- Understanding and familiarity of key industry concepts and trends
- Advanced Excel User (Pivot Tables, Joining Data Sets, Complex Formulas, etc.)
- Experience with other database, visualization tools or coding languages is a plus
- Excellent verbal and written skills
- Exceptional organizational skills and detail-oriented mindset
- Strong presentation skills and comfort presenting to senior stakeholders
- Strong analytical abilities and quantitative skills
- Ability to prioritize tasks effectively
- Natural curiosity and desire to continuously learn
About Essence Mediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.