Description
Associate Director, Retail Search
Overview:
Are you a search marketer immersed in the world of retail and eCommerce? Do you know how to leverage search insights, tech platforms, and cross-channel partners to drive sales and win customers?
In this role you will function as the eCommerce Search expert by gaining insight from and influence over lower funnel consumer activities. This includes uncovering unique search drivers, identifying gaps, and holistic search planning, all to drive consumers down the funnel and to the point of sale.
This is an incredible opportunity for search marketers with a keen interest in the ever-changing world of retail and eCommerce. You will showcase your technical, in-platform knowledge of search, the ability to think tactfully and strategically, and spend time onsite at the client to foster a truly productive agency-client relationship.
Your Impact:
- You are the client’s go-to eCommerce consultant. You will sit part-time each week with the client team and develop proposals around eCommerce search activation to help the brands deliver strong performance and growth.
- Be the bridge to drive collaboration. Foster and facilitate the intra-agency partnership between eCommerce, Brand, Media, and Shopper Marketing to deliver on holistic search principles.
- You will champion the importance of data-driven strategy. Identify gaps in search performance, propose and test creative solutions, and measure performance to continuously add value to the space.
- Apply insights and recommendations from Global Search strategies to local brand outputs, always considering fit and purpose for local consumers and marketplaces.
- Help us think beyond just Amazon. Present innovations and developments in the eCommerce space to key client stakeholders and outline potential new ways of working to enhance the eCommerce search proposition across their business.
Your Qualifications:
- Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
- You are a search marketer, first and foremost, with at least 5 years of experience. Bring an in-depth understanding of SEM/SEO with the ability to be executional in capacity.
- Prior experience working in the eCommerce/retail vertical, whether at an agency, brand, or AdTech company.
- Hands-on-keyboard knowledge of Criteo, AMS, Google Ads. Understanding of Google PLA, Promote IQ/Spotfront preferred.
- Client-facing experience with the ability to both present to an audience in an articulate and engaging manner and develop one-on-one relationships with stakeholders.
- Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork.
- Enjoy working in a dynamic and collaborative environment.
About Wavemaker:
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients globally to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
- The deep Knowledge we have of our clients’ business
- The confidence to Challenge what’s gone before
- The Support to go further than we thought possible
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.