What you’ll do at
Position Summary…
What you’ll do…
At Sam’s Club, we are member obsessed. We look to add value to the Sam’s Club membership, and we partner with suppliers to bring unique and exciting values to our members. Sam’s Club Member Access Platform (MAP) is the nexus of the Supplier -Marketer- Merchant partnership and are responsible for delivering our suppliers (advertisers) impactful omnichannel member experiences that are married with measurable insights.
This is a unique opportunity to join a fast growing, highly visible team within Sam’s Club. We believe all digital advertising can be targeted and accountable – and we have Sam’s Club first party membership sales data to prove it. MAP wins when suppliers invest in digital media to drive growth; Sam’s and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to fueling Sam’s overall growth strategy.
As a Search Performance Lead, you will lead a team of Search Performance Managers and Specialists responsible for analyzing and optimizing advertisers’ search campaigns so that they can meet their marketing objectives, drive revenue growth, and foster product improvements. You will work closely with the Product, Engineering team, Sales team, Account Management, Campaign Management, Onboarding & Support team, and API/Ad Tech partners and be responsible for driving the search roadmap and priorities for the business
The ideal candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape. This is an analytical and revenue focused role solely dedicated to the search product.
Responsibilities:
- Manage a team of Search Performance Managers and Specialists responsible for delivering of ~$200M in search advertising revenue
- Drive the search roadmap, manage priorities and timelines in partnership with Head of Sales and other cross-functional teams
- Explore automation solutions to minimize turnaround time for optimization tactics to be implemented by advertisers
- Develop a collaborative working relationship with other agencies and platform partners
- Develop in-depth understanding of Sam’s Club product technology and underlying architectures to build Sponsored Product (Search) playbook and best practices to ensure success and growth of MAP’s advertising campaign
- Identify data and process improvement opportunities by monitoring existing metrics, analyzing data and partnering with internal cross-functional teams as needed
- Work with cross-functional teams to identify new growth opportunities
- Define performance and optimization processes, SLAs & best practices
- Partner with cross-functional teams on any campaign issues and remove roadblocks to secure revenue related to search campaign performance and delivery
Qualifications:
- 8-10+ years’ work experience in advertising industry with focus in paid search, retail search and/or eCommerce.
- 3+ years of management, mentorship, and/or lead responsibilities.
- Bachelor’s degree in business or related field.
- Strong analytical thinking and the ability to clearly communicate findings and solutions, both written and verbal
- Ability to effectively influence and communicate cross-functionally with a strong focus on collaboration
- Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics
- Experience in Google Ads, Bing, Yahoo!, Amazon, and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.)
- Experience with API and Self-Serve platforms
- Highly comfortable with direct client interaction, including presentations, with the ability to translate technical concepts into client-friendly language
- Experienced in developing media strategies based on data, insights, and analytics.
- Advanced knowledge of keyword bidding strategies, budget cap management and optimization tactics
- Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.
- Experience developing or overseeing quantitative analysis and delivering actionable insights.
- Has ability to work at all levels with an eye for detail to achieve quality & process goals, actively translates Walmart’s core values into everyday practices.
- Strong communication/interpersonal skills and able to build relationships and influence cross-functionally.
- Understanding of customer experience, listening to customers’ voice, and working backwards to improve business process and operations.
At Sam’s Club, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam’s Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
The annual salary range for this position is $119,000.00-$221,000.00
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
– Regional Pay Zone (RPZ) (based on location)
– Stock equity incentives
Minimum Qualifications…
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor’s degree in Business, Analytics, Statistics, or related field and 4 years’ experience in data analytics, project management, business, or
related area OR 6 years’ experience in data analytics, project management, business, or related area.
2 years’ experience using intermediate functionality of Microsoft Office.
Preferred Qualifications…
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Statistical programming languages, Supervisory experience, Working on cross-functional teams
Masters: Business
Project Management – Project Management Professional – Certification, Six Sigma – Certification Primary Location… 10500 Ne 8th St, Bellevue, WA 98004, United States of America
About Sam’s Club
Sam Walton opened the first Sam’s Club in 1983 to meet a growing need among customers who wanted to buy merchandise in bulk. Since then, Sam’s Club has grown rapidly, opening more than 600 clubs in the U.S. and 100 clubs internationally. By offering affordable, wholesale merchandise to members, Sam’s Club helps make saving simple for families and small business owners.
Sam’s Club employs about 110,000 associates in the U.S. The average club is 134,000 square feet and offers bulk groceries and general merchandise. Most clubs also have specialty services, such as a pharmacy, an optical department, a photo center, or a tire and battery center.
Sam’s Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
“At Walmart, we get the opportunity to grow professionally and personally-all while improving how we work and what we deliver to consumers.” – Lola, Project Analyst
All the benefits you need for you and your family
- Multiple health plan options, including vision & dental plans for you & dependents
- Free Membership and discounts in fresh produce
- Financial benefits including 401(k), stock purchase plans, life insurance and more
- Paid education assistance with college degrees through our Live Better U program
- Parental Leave
- Pay during military service
- Paid time off – to include vacation, sick leave and parental leave
- Short-term and long-term disability for when you can’t work because of injury, illness, or childbirth
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.
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