Job Summary:
The Associate Manager, Channel Marketing will support the growth and development of the Shiseido brand in the US market, focusing on open-sell and pure play channels. The ideal candidate would bring a digital-centric mentality while supporting omni-channel businesses. The Associate Manager will support the development of objectives/strategies/market share goals to drive growth in these key channels.
Primary Duties & Responsibilities:
- Support the development and execution of marketing plans and sampling strategy, including all merchandising strategy, promotional activities and product launches.
- Advocate for strategic marketing needs to drive awareness and growth of the open-sell & pure play consumer.
- Manage merchandising updates to ensure on-time execution and maintain all product assortments.
- Partner with sell-in teams to plan sampling and collateral needed to execute launches and maintain core growth.
- Submit and manage all creative and merchandising requests to ensure timely development of all marketing programs, merchandising updates and collateral materials.
- Prepare and maintain marketing and merchandising calendars and budgets.
- Oversee and route all digital and printed marketing materials/copy/layouts for approval.
- Analyze SKU and category performance in channel to identify opportunities to grow key categories in every store, using both internal reporting as well as market data sources.
- Support the development of innovative marketing programs leveraging offline/online initiatives while effectively managing the retailer relationship.
- Work closely with cross-functional partners, including US Brand Marketing, Visual Merchandising, Forecasting, Education, Sell-In and Creative.
- Gather necessary information and oversee preparation for internal and retailer meetings.
- Monitor best practices in Beauty and Luxury sector to identify opportunities.
- Special projects as assigned.
Working Relationships/Key Stakeholders:
- US Marketing Teams
- US Sales/Sell-In Teams
- Visual Merchandising
- Education / Events
- Ecommerce
- Integrated Marketing
- Sales & Operations Planning
- Finance
Financial Accountability
- Sampling budget
- Collateral budget
- VM budget
- Sales targets
Qualifications & Competencies:
- Bachelor’s degree in Marketing or related field.
- 3-5 years of marketing experience, in cosmetics/beauty industry is a plus.
- A passionate, energetic team oriented individual with strong analytical, interpersonal, creative and leadership skills.
- A strong sense of urgency, while responding to fast paced, ever-changing environment.
- Strong oral, written, communication and presentation skills.
- Ability to manage details and multi-task projects.
- Knowledge of competitive marketplace, online space, open-sell or department and specialty store retail environment.
- Ability to balance creativity with analytics in approaching projects.
- Ability to work independently and utilize sound judgment.
- Ability to glean insights from data and translate into actions.
- Critical expertise required in MS Excel, PowerPoint. Cognos & NPD reporting experience a plus.
Trust 8 Competencies
Below is a list of Trust 8 Competencies designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate.
- Think Big: Adapt a big-picture perspective. Deliver new values through creativity.
- Take Risks: Embrace Risk, Practice “Trial and Error and Trial”.
- Hands On: Consider Front-line realities when making decisions. Take the lead from end to end.
- Collaborate: Leverage the diverse capabilities of colleagues.
- Be Open: Create an environment that encourages everyone to speak up.
- Act with Integrity: Be sincere and humble at all times.
- Be Accountable: Commit to the goal. Take accountability for the execution.
- Applaud Success: Create a culture that celebrates success.
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Salary
$80,688-$121,032
Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law
Salary (Min-Max):