We are looking for an Associate Marketing Manager or Marketing Manager to join our innovative Riverhead Books team. Riverhead, an imprint of Penguin Random House, is home to award-winning and bestselling authors such as Brit Bennett, Elizabeth Gilbert, Khaled Hosseini, James McBride, Katherine May, Bryan Washington, Lauren Groff, Daniel H. Pink, and many more. In this role, you will create and launch comprehensive marketing campaigns for both fiction and nonfiction titles, contribute to and execute ideas on imprint-wide campaigns and initiatives, create innovative, trend-forward title and brand content across social media platforms, and build and analyze advertising strategy. The ideal candidate possesses strong project management skills, excellent attention to detail, time management, creative prowess, and of course, wide-ranging curiosity and the initiative and drive to generate and execute strategic plans.
As an Associate Marketing Manager or Marketing Manager, you will:
- Generate, implement, and analyze creative marketing campaigns in conjunction with the Marketing Director and work independently to execute plans
- Utilize data and research to identify clear messaging, target audience, and marketing strategy around a book’s release
- Contribute original content to and assist management of the Riverhead social media platforms
- Manage budgets for assigned titles and maintain flexibility as budgets change over time
- Communicate key campaign updates with authors, agents, editors, and publishing stakeholders, and collaborate to refine and execute marketing plans
- Coordinate with divisional and corporate marketing departments on digital advertising campaigns, including creative and messaging
- Conduct outreach to external organizations, influencers, and brands for large-scale partnership promotions and work with the team to develop creative programming for out book community
- Coordinate digital advertising campaigns by strategizing targeting and copy, and collaborating with an internal design department on creative concepts and direction
- Develop imprint and author social media strategy around a book’s release, including content creationand messaging
Requirements:
- Minimum 4 years prior related experience in publishing or marketing, with experience working on creative and strategic campaigns
- Working knowledge of established and emerging social media platforms; interest in spotting and contributing to trending content
- Interest in brand strategy and working with new authors on developing their brands
- Ability to multitask and manage multiple projects and tasks, keep track of deadlines, and work collaboratively across teams
- Highly organized with a strong attention to detail
- Excellent and effective presentation and written communication skills
Select candidates may be considered at the Senior Marketing Manager level if they are a standout fit for the Riverhead Books imprint.
The salary for the Associate Manager level position is $63,000. The salary range for the Marketing Manager level position is $70,000-$73,000. All positions are currently eligible for annual profit award or bonus, subject to Company results. Please apply using our online application process and include your resume and cover letter.
Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate’s relevant experience and qualifications.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.
Company: Penguin Random House LLC
Country: United States of America
State/Region: New York
City: New York
Postal Code: 10017
Job ID: 259272
Date: Apr 14, 2023
Location: