Job Description:
Associate, Retention Marketing
Dow Jones is seeking an Associate, Retention Marketing. The Associate will support the retention team’s goal of lowering subscription churn and improving customer retention across The Wall Street Journal, Barron’s and MarketWatch brands.
This role will report into the Manager, Retention Marketing and will work cross-functionally with teams across the subscription marketing funnel (Acquisition, Engagement, Brand, Creative, Product etc..).
Role based in New York City, NY
Responsibilities:
- Implement marketing tactics for retaining subscribers. The strategy must employ a multi-touch approach; integrating channels such as: email, social media, web, mobile, and more to retain customers, coordinating activity across multiple channels.
- Assist Retention managers in planning and executing campaigns to improve subscriber churn across Dow Jones subscription brands.
- Partner with technical Engineering and Subscription Product teams to test and improve the online cancellation experience.
- Collect, analyze and review data to measure effectiveness of digital strategies, and effectively communicate insights with the broader team and business.
- Partner with the Finance team to create and maintain monthly budgeting and forecasting to track how retention metrics affect the overall business volume and revenue.
- Engage with Tech and Experience teams to execute end-to-end UI/UX experimentations (from concept to implementation to distilling resulting data).
- Develop relationships within the larger Marketing Group, ensuring the cross-team collaboration is flawless.
- Collaborate with the wider CRM team to execute proactive strategies that support subscriber retention.
Qualifications:
- 0-2 years experience working in a marketing, subscriptions business or media role. A retention-focused role is a plus.
- A proven track record in developing retention strategies and reducing churn.
- Exhibits a goals-driven, customer-first approach to finding solutions.
- Detail-oriented, strategic thinker with strong analytical skills to synthesize raw data into actionable campaign optimization strategies for new and existing initiatives.
- Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and executive presentation skills are required.
- The ability to work quickly in a fast-paced environment, as well as manage multiple and competing priorities.
- The ability to self prioritize and foresee challenges/roadblocks (and plan for them accordingly)
- The ability to document processes and project plans clearly and effectively.
- Bachelor’s degree in Marketing or Business from accredited institution or equivalent work experience.
Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line.
Business Area: CMO – MARKETING
Job Category: Marketing & Product Management
Union Status:
Union role
Pay Range: $40,000 – $160,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 37261