Chubb is the world’s largest publicly traded property and casualty insurer. With operations in 54 countries, Chubb provides commercial, personal property, and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients.
Who We Are
We are a unique global organization with a culture of individuals passionately committed to our respective crafts. With underwriting at our core, each of us contributes to providing the best insurance coverage and service to our clients. Working together, we are one Chubb. Our highly collaborative, inclusive nature helps us drive better business outcomes through a diversity of backgrounds, experiences, insights, and values. We approach problems with a can-do attitude and are committed to developing deep relationships – all while moving quickly to meet client needs.
Reporting Relationships:
Vice President of Marketing & Communications for Chubb North America Financial Lines, Cyber and Property.
Marketing Responsibilities:
Execute strategic plans to support the businesses in achieving the goals of attracting, retaining, and growing a profitable business.
Manage the development, implementation, and optimization of multi-channel, integrated marketing and communication plans aligned with business growth objectives. Including writing, editing, and, managing digital marketing collateral and campaign material
• Represent the interests of the businesses in managing marketing campaigns with a mix of centralized resources, such as media/public relations, advertising, internal communications, events, digital marketing, and executive communications.
- Establish an in-depth and ongoing understanding of Chubb’s cyber products and services, including differentiators, competitive positioning, and the brand’s value proposition.
- Analyze and gain insight into the relevant audiences (buyers, influencers, and intermediaries) and their actionable sub-segments, motivating factors, conversion triggers, etc. and provide optimization recommendations to improve campaign results
- Extend marketing to the branch and field offices through a cohesive internal and executive communications strategy.
- Regularly report on business outcomes including leads, submission activity, agent referrals, appointments, and employee engagement.
- Coordinate the business’s thought leadership and content partnership programs.
- Integrate the business-specific and national events strategy.
- Partner with legal, regulatory, and compliance to ensure adherence and marketing collateral clearance.
Digital Marketing Responsibilities:
- Work with business partners to create strategic digital marketing campaign material that drives business outcomes and brings work from concept to delivery and tactical execution.
- Digital marketing specialist with experience executing online marketing strategies.
- Provide digital and email marketing support to the Financial Lines and Cyber team, including email list management, email template d esign, and execution for direct email marketing campaigns.
- Responsible for Social Media activities for the business including Facebook, Twitter & Instagram), including daily monitoring, posting, content development, advertising, contests & promotions.
- Collaborate with marketing & public relations to establish standards for measuring and benchmarking the effectiveness of social media practices to drive continuous improvement.
- Partner with internal resources and external agencies to develop an engaged customer base across the relevant social media platforms.
- Develop and implement ground-breaking and leading strategies for building the overall social media presence, and audience, across all relevant platforms.
- Exceed KPI targets across all digital email and social media channels.
- Must be capable of drafting, proofreading, and editing emails for clarity, grammar, and spelling.
- Partner with Global Digital Services to ensure the proper execution and updates to Chubb.com, and properly manage process adherence guidelines.
Qualifications
- 10+ years in a senior corporate marketing, distribution marketing, and/or communications role.
- Insurance or Financial Services Industry experience preferred.
- Creative flair for copywriting, editing, and design basics.
- Proven experience in leveraging marketing tactics to drive business results.
- Must have demonstrated proficiency with email platforms, including Salesforce Marketing Cloud.
- Experience managing complex, multifaceted, and multilayered projects.
- Proven ability to build collaborative relationships in a complex, multi-divisional, geographically dispersed business organization.
- Proven ability to appropriately advise and interact with senior-level corporate executives.
- Superb communication skills, both verbal and written.
- Results oriented, accountable.
- Entrepreneurial, self-starter, and hands-on leader.
- Strong ability to grasp complex issues facing the company quickly and understand the nature of the business and the competition.
- Strong analytical skills.
- Collaborative.
Education:
- Bachelor’s degree in Marketing, Communications, or a related field is required.
The pay range for the role is $102,000 to $168,000. The specific offer will depend on an applicant’s skills and other factors. This role may also be eligible to participate in a discretionary annual incentive program. Chubb offers a comprehensive benefits package, more details on which can be found at https://careers.chubb.com/global/en/north-america . The disclosed pay range estimate may be adjusted for the applicable geographic differential for the location in which the position is filled.
EEO Statement
At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion,and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin,ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law.Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliationagainst any individual who reports discrimination or harassment.