Brand Experience Planner, Food Licensing, Partnerships & Ideas

OVERVIEW

Do you have a passion for bringing to life remarkable brand experiences through partnerships and licensing? Are you a foodie at heart and find yourself scrolling through social media to find the latest food trends? Well, you’re in luck! We are seeking a Planner to join the Food Licensing and Partnerships team to support the advancement of key strategic partners like Hershey and Motts, while bringing fresh ideas in the food space. This role will help ideas become a reality through strong project management, assisting in the pitch phase, and collaborating internally and externally through execution.

This role is remote eligible, though being local to Minneapolis is preferred.

KEY ACCOUNTABILITIES

  • Assist in managing day to day responsibilities for strategic partners (i.e. Hershey; Motts; Mondelez) to create flawless licensed product execution
  • Lead relationships with cause food partnerships (i.e. No Kid Hungry)
  • Lead ad-hoc partnerships from idea to execution (i.e. Owned Platform Content Partnerships)
  • Work with broader partnerships team to development recommendations for all food partnerships and in-bound licensing
  • Participate in ideations and provide ideas in response
  • Develop expertise on what’s currently happening in culture, with an eye towards emerging trends

REQUIRED QUALIFICATIONS

  • Bachelor’s Degree
  • 1-3 years of relevant brand, marketing, licensing or other experience
  • Highly organized and detail oriented – able to manage multiple projects simultaneously
  • Strong ability to create and build ideas tied brand strategy
  • Strong communication skills (written/verbal/presentation)
  • Learning mindset – exhibits curiosity and desire to learn
  • Collaborative nature – history of exhibiting a “Win as a Team” mindset and ability to foster strong working relationships with internal and external partners
  • Personal passion within food industry

PREFERRED QUALIFICATIONS

  • Partnership or client management experience
  • Experience working across multiple brands and cross-functional teams
  • Track record of close collaboration with external partners to bring holistic ideas to life
  • Ability to execute on consumer insights
  • CPG industry experience
  • Understanding of CPG licensing

Salary Range

The salary range for this position is $62300.00 – $93600.00 / Annually. At General Mills we strive for each employee’s pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

Job Category
Advertising and Marketing
Job Type
Full Time/Permanent
Salary
USD 62,300.00 - 93,600.00 per year
Country
United States
City
Minneapolis
Career Level
unspecified
Company
General Mills
JOB SOURCE
https://careers.generalmills.com/careers/jobs/23354?lang=en-us