Temporary work opportunities align well with people who are looking for career flexibility and less traditional ways of working, but at the same time are people driven to deliver amazing work in high-profile situations. Magnit Direct Sourcing is a service offered by Magnit Global that provides top talent directly to industry leading clients who have flexible temporary assignments that work on a variety of projects and unlock opportunities for exciting work. As a temporary contractor, you’ll be employed by our Managed Service Provider, Magnit Global, who manages most of our temporary contract hiring. You will not be employed by Diageo.
Crown Royal, the largest whisky brand by value in North America, is the jewel of our portfolio. Led by a powerful insight that ‘Status is not about what you have, but about what you give and how you give it,’ Crown Royal has defied industry and category conventions, celebrating its purpose of Exceptional Generosity in culture and transcending whisky and spirits alike. The result: An industry leading, statusful, dynamic and modern luxury brand.
Since the brand’s inception in 1939 as a gift for the King and Queen of England on their first trip to Canada, Crown Royal has always been known as ‘the good stuff.’ Today Crown Royal competes in the highly competitive and rapidly evolving North American Whisky industry that extends across a complex range of segments including Blended Whisky, Flavored Whisky, Convenience and Luxury Higher Marques. With a diverse range of category-leading and award-winning whiskeys, and an even more diverse drinker base across race, gender & geography, Crown Royal is poised to lead the current and future evolution of the category by reaching modern whiskey drinkers looking for more meaningful brands.
We’re seeking a Senior Brand Manager to join the Crown Royal team and help define the next chapter in the brand’s legacy. Status quo will not deliver our ambition – we want someone who thinks differently, takes risks, is bold in action and drives for results. We are looking for a combination of strategy, creative capability, analytical acumen, cultural connection, flair, commercial orientation, as well as strong personal passion for Crown’s brand purpose to rally belief around this iconic brand. The type of person we are seeking is already excited by what they are seeing and hearing from Crown, is curious about our consumers and is energized by the prospect of creating a new legacy. They are a strong instinctive marketer – a thought leader who sees possibility and can articulate it with clarity and passion, such that it inspires followership and enrollment from others. They will be someone who effortlessly builds great relationships at all levels.
Key Outputs / Deliverables:
- Brand leadership of one of the most critical brand variants for Diageo – Crown Royal Apple – including strategy, performance, P&L and execution. Cultural curiosity in NBA, Fashion, Art required. Moreover, tied closely to this is stewardship of all the Flavor Variants for Crown, including any Innovations.
- Execute the Positive Drinking platform: we want to help change the way the world drinks for the better and are committed to reducing alcohol-related harm. The SBM will spearhead this work stream.
- Steward the brand’s purpose platform, which is one of the most iconic and known platforms of all spirit brands, the Purple Bag project.
- Partner with US brand leadership in establishing and leading the Super Premium Convenience category pioneered by Crown Cans national launch, crucial P&L management, and innovation strategy.
- Partner with US brand leadership to deliver annual Marketing Business Plan (MBP), enroll key partners and brief agencies to deliver activity plan.
- Showing up as a mentor and role model for the rest of the extended team driving thought leadership and hands on coaching.
Qualifications:
- 7+ years marketing experience with track record of crafting and implementing brand strategies and campaigns with tangible results.
- Education: experience is preferred in lieu of education. However, if candidate has MBA is highly desired.
- Extensive brand management is required.
- Experience working with complicated business models.
- Top 3 skills: Marketing and brand management and brand strategies, Excellent Communication skills, works well on under pressure.
- Shift timings: Regular day shift – Hybrid – 3 days onsite and 2 days remote (Hired candidate has the option to select 3 days a week and they want to be onsite)
- Agency background and/or CPG or Beverage alcohol experience and/or MBA (preferred).
- Candidate will have proven track record of success against Diageo capabilities.
- US experience preferred.
- Ability to maintain positive outlook amidst challenges.
- Ability to manage multiple projects effectively, prioritize and drive to action.
Additional Details:
Location: New York, NY, 10007 – Hybrid approach (3 days onsite & 2 days’ work from home). This position will be approximately a 7-months contract.
Hourly Pay Rate Range (dependent on location, experience, expectation): $39.83/hour – $53.11/hour W-2. Benefits: Medical, Dental, Vision, 401K.
Required Skills:
COACHING – ARTICULATE – MENTOR – BUSINESS PLAN – MARKETING
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