Overview
Responsible for creating one of the most important initiatives at the Acrisure Arena, the Brand Manager will develop and initiate the overall brand strategy for the Arena. This program will be the epicenter of Acrisure’s reputation within the industry. Everyone that comes through the Arena from artists, fans, patrons, and staff should leave feeling they received top-notch and world- class experience. The Brand Manager will also have day-to-day oversight of event-related marketing, promotions, and advertising functions designed to sell tickets and build Acrisures Arena’s brand. The position will be responsible for crafting the social voice of the arena while taking on the responsibility of creating, scheduling and planning for all social media platforms and will actively participate in venue branding, community relations and publicity efforts in conjunction with other members of the marketing, sales, ticket and arena programming. This position may supervise multiple Brand Coordinators based on needs.
This rol ewill payt a salary between $65,000 and $70,000 annually.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
For PT roles: Benefits: 401(k) savings plan and 401(k) matching.
Responsibilities
Essential Duties & Responsibilities:
- Work in conjunction with other members of Acrisure’s marketing team to effectively communicate and promote events through venue assets, event sponsorships, promotional partnerships, community efforts, media partners, trade partnerships and group marketing campaigns on a show-by-show basis.
- Manages and supervises backstage experiences during events to ensure client satisfaction and quality control while upholding Acrisure’s reputation for world-class hospitality.
- Responsible for generating innovative and unique ideas for artist/promoter/agent gifts while curating unique experiences authentic to Acrisure and Palm Desert/Springs.
- Coordinate with house photographer for all shows and submit event and concert images to industry publications.
- Serve as hospitality manager on event days for Promoters, Agents and other guests, as directed.
- Serve as on-site marketing department representative for designated events (e.g. duties may include media escorting, sponsor and/or promotional partner implementation, media partner implementation, social media coverage, etc.).
- Manage social media initiatives, content creation and strategy and serve as the voice of Acrisure across multiple platforms. Includes but not limited to managing a yearly content calendar and updates on social media before, during and after events and concerts.
- Complete graphic design responsibilities as needed by the marketing, booking and sales departments.
- Stay on top of the latest social media trends, adding new platforms in response to the market.
- Other duties as assigned by upper management.
Qualifications
Requirements
- A minimum of 3 to 4 years of related work experience.
- Must be adaptable with the ability to work under pressure to meet deadlines.
- Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts, edit and proofread marketing material.
- Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously.
- Creative and driven, be able to ideate and execute on unique marketing opportunities.
- Passion for music and having that passion be transmitted through Acrisure Arena assets.
- A high degree of personal integrity and consistently put the interests of the organization first.
- Must be a fierce communicator and cross-organizational collaborator.
Preferred Experience & Qualifications:
- Bachelor’s degree in an accredited university, Area of Study: Sales, Marketing, Business Administration or Related Field, or equivalent work experience.
- Experience with large-scale events in a stadium or concert setting of a similar size (10,000 – 11,000 seats) is highly desirable.
- Knowledge of Photoshop or Adobe Illustrator and Word Press.
Working Conditions:
- Minimal Travel (<10% travel): May be required to travel. Trips may require air travel and/or overnight stay away from home for one or more nights.
- Must be able to work a flexible schedule inclusive of weekends, nights and holidays required.
- Frequent bending, lifting 15-20 pounds, sitting, exposure to multiple external elements, extensive walking through the building including inclines and stairs.
Vaccination Statement
Updated Vaccination Statement as of 3/17/2022:
We are committed to ensuring all our buildings and office locations are the safest in the world for artists, teams, employees, and fans. Based on recent encouraging trends in the U.S. and Canada, we highly encourage our employees to continue to get vaccinate and boosted against COVID-19. Should circumstances change, we may need to reinstate vaccination requirements, in whole or in part, to safeguard the health of our employees, guests, performers, athletes, and partners.