Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer Prize-winning content, consumer experiences and benefits, and advertiser products and services.
Our current portfolio of media assets includes The USA TODAY NETWORK, which includes USA TODAY, and local media organizations in 43 states in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. We also own digital marketing services companies under the brand LocaliQ, which provide a cloud-based platform of products to enable small and medium-sized businesses to accomplish their marketing goals. In addition, our portfolio includes one of the largest media-owned events businesses in the U.S., USA TODAY NETWORK Ventures.
Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via DayforceJob postings directing you to complete an application on other external sites may not be valid.
To connect with us, visit www.gannett.com
Location: New York, NY (preferred)
Salary: $70-80k base salary, depending on experience, location and skills
We’re looking for great people who are passionate about redefining premium publishing through innovation, creative thinking and embracing fun. USA TODAY Network is seeking an entrepreneurially minded Brand Marketing Director to develop our B2B marketing plan, driving and building awareness of the USA TODAY brand across the advertising marketplace. This role will report to the VP, Head of National Sales and will work in partnership with internal PR/Communications, Corporate Marketing, Product, and Sales teams to tell the story of our brand.
What You’ll Do
- Build awareness of the USA TODAY brand & positioning among advertising agency and brand marketing leaders promoting our unique value proposition through news and accolades of USA TODAY content, innovation, solutions, successes, awards, and people.
- Enhance and own the B2B marketing strategy all the way through execution that leads to deeper client and agency awareness of the USA TODAY brand and elevates the brand to be top-of-mind amongst this targeted audience
- Increase brand presence amongst C-level clients and advertising agencies at identified industry events.
- Serve as a key liaison between Sales and PR and Corporate Marketing to develop industry presence roadmap including but not limited to trade panels and interviews to ensure cohesive collaboration, interpretation, and delivery.
- Lead evolution of key USA TODAY industry touchpoints including the re-design and maintenance of the B2B Marketing site and content marketing initiatives
- Provide executional support across owned channels and content for key industry events
Practical stuff we anticipate you bringing:
- 5 years of experience in B2B marketing, specifically in digital media
- Experience in/knowledge of B2B marketing development
- Outstanding project management skills
- Understanding of the omnichannel media landscape including digital, video, social, and native content
- Knowledge of the entertainment, consumer electronics, financial services, and travel industries from a business perspective
- Comfortable working in a cross-functional, matrix environment
- Outstanding written and verbal communication skills
- Collaborative, curious, self-starter who is organized, strategic, agile, and attentive to detail
- Highly proficient in PowerPoint, Word, and Excel
- Willingness to adapt, a curious mindset and a commitment to an inclusive work environment
- BS/BA degree
#LI-REMOTE
#LI-SG1
The annualized base salary for this role will range between $26,100 and $60,950. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
Other details
- Job Family Brand Marketing
- Job Function Marketing
- Pay Type Hourly
- Min Hiring Rate $70,000.00
- Max Hiring Rate $80,000.00
Apply Now