Island Institute is hiring a Marketing Coordinator who will work as a member of the Marketing Team to create and deliver digital content to drive an increase in web sales, in-store shopping, and customer engagement at Island Institute’s Archipelago Store. The coordinator oversees the Archipelago marketing calendar considering all inputs and opportunities for engagement, including co-branding and cross-promotion to Archipelago customers to become Island Institute supporters and vice versa. As capacity allows, this role will also support Island Institute marketing campaigns and operations.
Headquartered in the beautiful coastal community of Rockland, Maine, Island Institute is a leading community development organization serving Maine’s island and coastal communities. The Institute has three strategic priorities: creating climate solutions, building a resilient marine economy, and supporting solutions for sustainable communities. Our culture is innovative, collaborative, and creative. We are committed to the principles of Diversity, Equity, Inclusion and Justice and we actively apply these principles to strengthen both our organization and the communities we serve.
Essential Functions:
This position has responsibilities in 4 key channels used for storytelling, marketing Archipelago products, artists and makers, and awareness of programming all in service to the Island Institute and Archipelago brands.
Archipelago Website:
- Curates and uploads new items and artists to go online; update or add new items, variants, photos, and descriptions to website regularly; Update Collections and callouts for home page; maintains old items with updated information.
- Creates and drives content for web products and artists information. This is done by collecting and/or creating images, descriptions, attributes for online content and maintaining the system for organizing such items; Review of Shopify Analytics crucial to understanding online shopping and content.
- Creates and manages content for storytelling and brand promotional opportunities for artists and product profiles through highlighting stories, seasonal promotions, etc
- Creates and maintains a list of staff and customer favorite products; communicates with Store Manager to inform ordering re: website sales.
Manages Social Media channels for Archipelago, with eye towards increasing online spending and growing audiences and awareness of Island Institute and Archipelago:
- Creates content and storytelling pieces on Instagram and Facebook with photos and information about new products received or new vendors, etc. using storytelling approach through appropriate channels with thoughtful frequency.
- Maintain Sales Channel on Instagram and Facebook.
- Responsible for interactions with customers on social media on behalf of Archipelago – messages, comments, questions, etc.
- Promotes Island Institute and Archipelago by seeking out new social media audiences, and engaging with customers, online collaborators/vendors, like organizations and other external audiences.
- Works with digital marketing consultants on paid digital advertising campaigns and reports to analyze and utilize digital marketing metrics.
Mailing List Eblasts:
- Collects and creates content from new, favorite and seasonal items in stock; curates’ collections to promote items to new customers, etc.
- Schedules, formats, and sends eblasts; obtains proper marketing review, in alignment with strategy from Archipelago Director.
- Content generation is informed by understanding analytics of emails and audiences.
- Maintains customer lists by updating with Special Order customers, art buyers, newsletter sign-ups and in-store customers.
Print and other online Advertising:
- Directs creation of ads for print and other advertising by preparing collateral in support of advertising campaigns in magazines and online advertising opportunities; Gather or make images, descriptions, captions, etc. required for content.
- Supports the Marketing Team as needed with Island Institute digital marketing efforts, including website updates, email marketing support, and social media support.
- In close coordination with the Marketing Team and Archipelago Director, develops strategies and tactics to increase number of Island Institute members who are Archipelago shoppers and vise versa.
- Supports and promotes Archipelago events as needed.
- Uses appropriate and efficient project management tools, like Asana.
- Seeks and participates in professional development opportunities to build cross sector and essential skills related to roles and responsibilities.
- Other duties as assigned.
Qualifications:
- An undergraduate degree, with focus on media/communications, or related field.
- At least 2 years’ experience working in a related field.
- Exceptional communication skills, including using excellent writing, visual, and photography skills in storytelling about artists and makers, creative economy, products and more.
- Solid experience with and effective use of technology, including social media platforms, email marketing software (Pardot preferred), collaborative project management software (Asana preferred) and Office 365 applications.
- Demonstrated skills in and experience with graphic design software like In-Design, website design, photo editing software like Photoshop and/or Lightroom; experience creating content on various platforms for various audiences.
- Demonstrated experience or a portfolio showing use of social media and planned marketing strategies to increase visibility and engagement.
- Exceptional organizational skills, including ability to effectively manage multiple priorities, and organize files, photographs, and other assets.
- Ability to give and receive constructive and helpful feedback with colleagues.
What we offer:
- A benefits program to include health, dental, vision, company provided life insurance, and a 403b plan with an employer match of up to 6% after a year.
- A generous paid time off policy.
- 11 paid holidays and 2 paid floating holidays.
- Island Institute membership benefits.
- Discount at Island Institute’s Archipelago retail store.
- Hybrid work environment.
Base pay for this position is $46,700 with a range that depends on experience and skills related to position responsibilities and qualifications.
While there is no deadline for submitting your application, the application period will close when the position is filled. Contact Susan Haversat at shaversat@islandinstitute.org if reasonable accommodation is required to complete the application.
Based in Rockland, Maine, the Island Institute is a nonprofit organization and an equal opportunity “at-will” employer committed to providing equal employment opportunities based upon an individual’s ability and qualifications. We do not discriminate against people on the basis of race, citizenship, ancestry, color, religion, sex, sexual orientation, national origin, age, mental or physical disability.
For more information about the Island Institute and our work along the Maine coast, please visit www.islandinstitute.org.