Company Description
At Turner & Townsend we’re passionate about making the difference. That means delivering better outcomes for our clients, helping our people to realize their potential, and doing our part to create a prosperous society.
Every day we help our major global clients deliver ambitious and highly technical projects, in 112 offices in 46 countries.
Our team is dynamic, innovative and client-focused, supported by an inclusive and fun company culture. Our clients value our proactive approach, depth of expertise, integrity and the quality we deliver. As a result our people get to enjoy working on some of the most exciting projects in the world.
Job Description
The Opportunity:
With a vision to be the leading asset advisory and capital programs professional services provider operating across real estate, infrastructure and natural resources, the North America region (United States and Canada) is a high growth market for Turner & Townsend. Critical to achieving this milestone is a multi-disciplinary marketing and business development function that strengthens the Turner & Townsend brand and supports our client-facing professionals in capturing new opportunities and growing existing business. The Business Generation & Marketing Manager is an integral contributor to this team, driving localized marketing and communications strategy and new business development across our West Coast markets.
Why it is Great to Work for Turner & Townsend:
At Turner & Townsend, we are passionate about making the difference. That means delivering better outcomes for our clients, helping our people to realize their potential, and doing our part to create a prosperous society. With more than 8,000 professionals in 118 offices across 50 countries, we help our major global clients deliver ambitious and highly technical projects, providing the skills and insight to improve the way they develop, deliver, and operate their physical real estate assets. Across private and public sectors, our talented professionals provide the most innovative solutions for our clients’ greatest challenges. Our clients value our proactive and client-centric approach, depth of expertise, integrity, and the quality of the work we deliver. As a result, our employees get to work for the top global brands on some of the most exciting projects around the world.
Job Summary:
Working closely with our West territory Directors, client-facing professionals and other Turner & Townsend colleagues, the Business Generation & Marketing Manager, West will be responsible for supporting the development, planning, and implementation of a marketing and business development program to expand Turner & Townsend’s brand profile and market share across the West region. This individual will partner with the West leadership team to focus on building client relationships, generating creative and compelling marketing collateral, and leading the team’s timely involvement and response to new business opportunities (i.e., RFP responses and proposal development).
The BG & Marketing Manager will also work with our Business Generation & Marketing Lead, West to research, budget, and plan the team’s involvement in organizations and conferences and support communications and PR campaigns that promote our expertise, amplify our voice, and magnify our influence across markets and offices. This role will provide support to offices across the West Coast and may expand to support North America and global opportunities as needed.
To be successful, the incumbent must be able to demonstrate a sound understanding of marketing and communications planning, effectively lead the proposal/bid preparation process, and demonstrate strong project management skills. This individual must think strategically, communicate clearly and be able to work with stakeholders to help formulate a viewpoint on complex issues, creating concise and well-written business narratives. The professional will nurture highly collaborative internal client relationships with segment/service line professionals and SMEs to drive an integrated approach.
Specific responsibilities associated with the Business Generation & Marketing Manager, West Coast role include:
Business development and client engagement:
- Promote and manage Turner & Townsend’s ‘Bid to Win’ process for new business pursuits, ensuring engaged participation from directors and SMEs to achieve a high-quality deliverable and supporting the strategy, development and production of custom proposals, bids, RFP/RFI responses, presentations, and other client deliverables.
- Compile and vet existing materials and draft original content for proposals and client materials, identifying compelling copy, themes/concepts and salient points that demonstrate value and expertise.
- Create eye-catching graphics that translate complex processes and approaches into easy-to-understand images and charts.
- Control deliverables from inception to delivery and communicate successfully with internal team during the lifecycle of an assignment to ensure compliance with deadlines and requirements.
- Utilizing data gathered from market research, partner with Client Relationship Leads in the development of target client pursuit plans ensuring relevancy at the point of use.
Market intelligence and content management:
- Manage the production of marketing materials for relevant in-region execution of global campaigns and the development of localized copy for marketing collateral and Turner & Townsend global publications.
- Lead the overall creative design of marketing collateral, providing hands-on drafting and project management support for the development of a wide range of sales and marketing materials, including case studies, capability documents, brochures, service descriptions, team CVs/resumes, etc. while adhering to corporate design/branding standards.
- Work with the regional Knowledge Manager to contribute best-in-class materials, content, and final deliverables to internal content repositories (CMS).
- Support internal marketing initiatives and respond to requests for new marketing material and resources.
Communications and events (in conjunction with the North America Communications team):
- As it relates to the West territory, support the internal and external communications plan/s for North America.
- Support internal and external events to build the firm’s brand profile, coordinating across the North America team to marshal and leverage appropriate resources and support.
- Manage industry-related sponsorships and memberships to maximize engagement and ensure a measurable ROI.
- Help author submissions for event speaking opportunities and awards, including tailored communications based on audience, recent organizational activities, market trends, and increased likelihood of selection.
Other:
- Act as guardian of the Turner & Townsend brand ensuring consistency across the region.
- Champion global/North America programs, deliverables, and initiatives across the region.
- Quality control: Ensure all work is performed on time, cost effectively and according to Turner & Townsend’s high-quality standards.
- Assist regional and global business generation and marketing teams, as needed.
Qualifications
To provide the support that Turner & Townsend’s client-facing professionals require, the candidate will need 5-8 years of marketing and business development experience, preferably within a B2B professional services environment. Required competencies include:
- Bachelor’s degree in Business, Marketing, Communications, Journalism, or the equivalent in prior marketing and business development experience.
- Minimum of 5 years of experience across both bid management and corporate marketing/communications, preferably within the construction consultancy, advisory, legal, architecture, or real estate industries.
- A comprehensive knowledge of the construction consultancy/advisory business that adds value or strategically enhances deliverables and initiatives.
- An ability to identify critical messages and unique selling points, and clearly and effectively communicate them, and to modify standard text to meet the specific requirements of each new assignment.
- An ability to contribute strategic concepts for business and project initiatives and successfully execute those concepts.
- Excellent project management, organizational and problem-solving skills, with a proven ability to implement/enforce procedures and to influence at all levels.
- Should be a self-starter and possess a strong ability to handle multiple projects simultaneously to tight deadlines, with an ability to work in a highly collaborative team environment.
- Superior written, analytical, and oral communications skills; very detail oriented with an eye for design and graphics.
- Creative thinker with an ability to communicate complex ideas in a simple way, both written and verbally.
- Proactive mid-level performer displaying the utmost in integrity, with a solid work ethic.
- Strong PC skills required. As bids/proposals are drafted in PowerPoint, expertise in this software is mandatory. Expert in the use of Microsoft Office package, especially MSWord, Excel, and Power Point. Adobe Creative Suite proficiency desirable. Video and graphic design experience is also a plus.
Additional Information
The salary range for this full-time role is $66K-145K per year. Ranges are determined by role and level and represent a good faith effort to provide a fair and equitable salary. This range is a reflection of base salary only, not of a total compensation package. Please note Turner & Townsend reserves the right to pay more or less than the posted range, depending on candidate’s experience and qualifications.
Our inspired people share our vision and mission. We provide a great place to work, where each person has the opportunity and voice to affect change.
We want our people to succeed both in work and life. To support this we promote a healthy, productive and flexible working environment that respects work-life balance.
Turner & Townsend is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and actively encourage applications from all sectors of the community.
Please find out more about us at www.turnerandtownsend.com/
Turner & Townsend does not accept any speculative or unsolicited CV’s that have been sent to our internal recruitment team or hiring managers from agencies outside of our preferred supplier list or that have not followed due process. Any speculative or unsolicited CV’s will be treated as a direct application.
All your information will be kept confidential according to EEO guidelines.
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