Business Intelligence Analyst II
Overview / Summary:
Reporting to the Manager of Personalized Offers, this role will facilitate the on-going execution of Personalized Offer initiatives with the goal of driving deeper relationships with customers by leveraging exclusivity to inspire incremental engagement.
This individual will shape the marketing strategy and oversee the day-to-day execution of initiatives for our corporate promotions. They will have a passion for project execution and the process of our ever-growing portfolio of promos. They will be able to lead, test, and implement the calendar of promos set by the strategy of the larger team. Additionally, they will bring personalization initiatives to life to increase active customer engagement, decrease churn, and re-engage inactive customers.
Essential Job Accountabilities:
1. Activate business to business (B2B) programs that strengthen lifetime value, enhance the corporate customer’s travel journey, and inspires engagement 30%
2. Collaborate with key stakeholders for B2B promotional partnerships and share out program goals and performance 10%
3. Execution of integrated internal and external marketing plans for essential corporate offers (i.e. announcements, communications, etc.) including cross-functional collaboration 15%
4. Maintain knowledge of portfolio of competitive landscape; packages those insights into conclusions and organizes as a story in a slide deck to present to key leadership 15%
5. Oversee the creative and content execution across key United-owned and paid channels (i.e. websites, emails display ads, corporate templates, etc.) 10%
6. Maintain and manage offer analysis dashboards and report up on key insights that will help us to forecast and alter our offer portfolio. 10%
7. Actively seeks new opportunities and process improvements to the challenges of promotion/offer execution and suggests future enhancements 10%
Education:
Bachelor’s degree required in Marketing, Business, or similar
Experience: 1-2+ years of experience in B2B marketing
Qualifications / Certifications / Licenses: • Visualization tools – Tableau, Spotfire, Foundry
Knowledge / Skills / Abilities:
• Strong executive project management skills. Must be able to provide structure, be proactive, navigate ambiguity, manage stakeholders, and coach creation of appropriate professional collateral; able to oscillate between “in the weeds” analyses and big-picture thinking
• Proven ability to navigate and influence internal and external networks; experience developing and leading stakeholder relationships through establishing lasting and impactful partnerships
• Exceptional written and verbal communication, active listening, critical thinking, and presentation skills, with experience presenting to executive leadership and facilitating decision making
• Respects, appreciates and is curious about differences related to working with others
• Humility, resilience, learners mind, thrives in creating structure from ambiguity
• Experience working with Microsoft Office, especially Excel and PowerPoint • Familiarity with one or more reporting tools – Spotfire, Tableau, Foundry or similar (SPSS, Stata, etc.)
Lorien, Powered By Impellam, is a digital, transformation, and technology recruitment specialist. We work with clients of all sectors, sizes, and tech needs – from digital giants to tech-enabled businesses – to attract and retain top talent around the world. Through our network of specialists, we combine deep tech sector expertise with the scope, depth, and breadth of large-scale talent solutions, giving our clients and candidates the confidence and the agility to compete in the digital age.
• ED&I: Lorien, powered by Impellam Group, is an equal opportunity employer committed to diversity and inclusion.
• EEO: Impellam Group is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other factor determined to be unlawful under applicable law.
• Accommodation: Impellam Group is an Equal Opportunity Employer. Impellam Group recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application, interview process, preemployment activity, and the performance of crucial job functions. Please contact HR-InfoImpellamNA@impellam.com to request accommodation.
Lorienhttps://www.lorienglobal.comhttps://www.lorienglobal.com/-/media/lorien/logos/lorien-impellam-logo-189×54.png
25/06/2023 12:00:00
USD 32.00 37.00 Hour