Hiring Department
Enrollment Mgmt Communication
Job Description
Our student communications team is looking for a knowledgeable go-getter who can keep our campaigns on track and identify improvements.
You will know the goals of each campaign inside and out and ask the right questions to understand exactly who we’re trying to reach with each message. Then you’ll make sure it actually happens when you execute each campaign tactic.
You’ll monitor the performance of ongoing tactics and give status updates, and then make recommendations for future improvements to the overall campaign strategy. Communicators from across campus will get to know you as the go-to for student emails and you’ll get to make recommendations for incorporating departmental work into our overall campaign structure.
In between campaigns, you’ll become an expert in email templates and content blocks. By researching best practices and new ideas for HTML email, you’ll keep our look modern and our functionality fresh.
Our team aims to produce the best and most efficient marketing and communications campaigns to support Enrollment Management, including university-wide recruitment, recruitment travel, prospective student campus visits, and transactional communications to current students. We specialize in the design and production of targeted print materials (publications, postcards, letters, event invitations, posters, envelopes). Our work also includes mailings, emails, digital content and text messages. Our team is highly efficient, collaborative, kind, and energetic. We are a team where all ideas warrant discussion, no viewpoint is discouraged, and everyone gets a seat at the table.
Job Responsibilities:
- Executes campaign tactics for Student Communications, including query lists, letters, mailing lists, emails and recipients lists, social media target lists, and others.
- Develops procedures and guidelines for the execution of campaign tactics in CRM (Slate) and other systems.
- Sets up templates, standard content blocks, and individual email messages in email systems (Slate, DotDigital).
- Monitors and reports on the performance of current campaign tactics, discusses changes, and makes agreed upon adjustments.
- Researches new approaches and methods of campaign execution and reviews past performance to identify successes and opportunities, makes recommendations for future campaigns.
- Schedules and executes departmental tactics for academic and support units.
Skills and Traits:
- Pays great attention to detail to check the schedule, parameters, and content for each tactic being executed.
- Works easily within software systems and navigates between several seamlessly.
- Keeps track of many tasks at once and works quickly while maintaining accuracy.
- Communicates clearly and articulates professionally in person, virtual meetings, and in writing via email, Teams chat, inside the project management system, etc.
Salary
Salary Range: $50,400-$52,000
Grade: GGS 010
University Title: SENIOR STRATEGIC COMMUNICATIONS ASSOCIATE
Internal applicants can determine their university title by accessing the Talent Profile tile in myHR.
Shift
M-F 8am-5pm
Minimum Qualifications
A Bachelor’s degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary.
Preferred Qualifications
- Expert knowledge of a CRM system or email platform (Slate is desired).
- Proven track record of staying organized and focused on the tactic level.
- Highly proficient in Microsoft O365, including Sharepoint, OneDrive and Teams.
- Experience with strategic communications and/or marketing campaign development.
Columbia Missouri Information
Columbia, Mo., is known as an ideal college town, combining small-town comforts, community spirit and low cost of living with big-city culture, activities and resources. Home to nationally renowned public schools and other colleges and educational centers, Columbia is packed with restaurants and entertainment venues and hosts more than a dozen annual cultural festivals.
Benefit Eligibility
This position is eligible for University benefits. The University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, and educational fee discounts. For additional information on University benefits, please visit the Faculty & Staff Benefits website at http://www.umsystem.edu/totalrewards/benefits
Values Commitment
We value the uniqueness of every individual and strive to ensure each person’s success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.
In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research and engagement.
Equal Employment Opportunity
Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, protected veteran status, or any other status protected by applicable state or federal law. This policy shall not be interpreted in such a manner as to violate the legal rights of religious organizations or the recruiting rights of military organizations associated with the Armed Forces or the Department of Homeland Security of the United States of America. For more information, call the Director of Employee and Labor Relations at 573-882-7976.
To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.
Know Your Rights
To read more about Equal Employment Opportunity (EEO) please use the following links:
- Know Your Rights English Version
- Know Your Rights Spanish Version