Are you looking for a role that challenges both your creative skills as well as your analytical abilities? If so, look no further! AWS Training and Certification (T&C) is seeking a smart, talented, and experienced channel marketing manager to build creative campaigns and assets that drive activation, engagement and conversion through AWS Training Partners (ATP). This is a unique opportunity to play an influential role in a rapidly growing business and to transform the way we interact with and train our partners at scale.
In this role you will be the primary owner for the development, execution and optimization of marketing campaigns that are designed for ATPs to deliver or execute co-campaigns with ATPs. You will be responsible for determining and developing quarterly with-, and thru-Partner campaigns, including the go-to-market strategy, messaging and marketing mix, along with all the components of the campaign and supporting playbook and programs that will help generate demand via the channel. One key area of responsibility will be the marketing enablement of the ATP Lead Referral processes, systems, and tools. This will include build enablement mechanisms to communicate expectations and educate internal and external marketing stakeholders on how to use systems and tools such as the AWS Customer Engagement platform and tracking Marketing Development Fund utilization.
This hands-on position is perfect for a skilled marketing manager who enjoys defining integrated marketing campaigns, and developing, curating, and reconfiguring content and assets, according to the customer learning journey. You will work in tight collaboration with a variety of stakeholders including, but not limited to, ATP Global Marketing Programs, ATP Field Marketing Managers, ATP Managers, T&C Global Campaigns, T&C Product Marketing, and ATP representatives employed by the partners to ensure they understand how to best leverage the channel demand tools, assets, and systems. You will work closely with agencies and other internal business stakeholders to manage the campaign development workflow, asset development, and with the Marketing Central team to ensure that assets are timely developed and staged for ATPs to leverage.
The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. The primary KPIs will be number of campaigns launched, MQLs generated, and leads passed to ATP Partners (PSQLs). This key team member should have excellent interpersonal skills and written communication skills, in order to be able to tell a partner-centric story that resonates with our core audiences. In addition, the role requires the ability to analyze campaign effectiveness and optimize continuously.
Key job responsibilities
• Support the strategy, development, and execution of integrated marketing campaigns for T&C training partners.
• Work directly with AWS Partners in the Training Partner Path to execute campaigns with- and thru-Partners to AWS customers.
• Manage all operational aspects of a campaign including workflow, timelines, and asset management.
• Collaborate with the T&C digital marketing team to create digital assets including SEM, landing pages, eDMs, retargeting and paid media advertising.
• Align with the T&C communications and social marketing teams to time campaigns appropriately for a stronger go-to-market launch.
• Ensure projects are progressing, stakeholders are updated and engaged, risks are mitigated and appropriately escalated, and results are delivered on time and within budget.
• Obtain necessary approvals and communicate plans to relevant T&C, APO, and Partner stakeholders.
• Work with regional Partner and Partner T&C field marketing teams to influence the co-development of region and country-specific campaign execution plans, and work with field stakeholders to track against those plans.
We are open to hiring candidates to work out of one of the following locations:
East Palo Alto, CA, USA | San Francisco, CA, USA
BASIC QUALIFICATIONS
– 6+ years of professional non-internship marketing experience
– 7+ years of developing and managing acquisition marketing or channel programs experience
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Experience building, executing and scaling cross-functional marketing programs
– Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
– Experience driving direction and alignment with large cross-functional teams and agency partners
– Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
– Meets/exceeds Amazon’s leadership principles requirements for this role
– Meets/exceeds Amazon’s functional/technical depth and complexity for this role
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.