About us
One team. Global challenges. Infinite opportunities. At Viasat, we’re on a mission to deliver connections with the capacity to change the world. For more than 35 years, Viasat has helped shape how consumers, businesses, governments and militaries around the globe communicate. We’re looking for people who think big, act fearlessly, and create an inclusive environment that drives positive impact to join our team.
What you’ll do
The Chief Marketing Officer (CMO) will lead Marketing on an enterprise-wide basis and will be responsible for developing, driving, and influencing a broad array of functions including marketing strategy, product marketing, competitive intelligence, digital marketing, graphic design, events and sponsorships, public relations, and corporate communications. The CMO will support consistent business growth and increased visibility in line with the strategic vision of Viasat. As a member of the executive leadership team, the CMO collaborates with regional stakeholders, business unit leaders, and revenue operations leaders to play a significant role in translating the company’s strategy into revenue.
The day-to-day
As the Chief Marketing Officer, you will:
- Develop and execute global marketing strategy. Deliver a scalable Go-To-Market process to deliver high quality outputs that improve customer experience while maximizing company revenue and profitability.
- Evolve the Viasat brand: Lead globally coordinated programs to drive narrative and storytelling on overall company strategy, transformation, and growth in a compelling and inspiring way
- Drive efficient and at-scale third party relationships: Manage external agencies and relationships with marketing services to achieve global outcomes efficiently.
- Manage all marketing activities including brand development, media relations, market intelligence and analytics.
- Enhance marketing performance by setting and measuring performance targets that are aligned with business outcomes.
- Drive automation of marketing analytics and processes: Identify and improve processes that can be automated, utilize AI or streamlined to enable scale, competitive advantage, and increase customer experience.
- Build a highly effective communications function that engages with a broad range of stakeholders including investors, internal team members, media, policymakers, and the business community.
- Maintain rigorous focus on the customer; regularly communicate key insights with internal stakeholders, including marketing and segment leaders, to ensure customer needs are understood and addressed.
- Work collaboratively and effectively with cross-functional leaders and departments to support the complex operational components of the business.
What you’ll need
- BA/BS in Marketing, Economics, Communications, related field, or equivalent experience.
- 15+ years of broad marketing experience encompassing both brand management and marketing communications.
- Experience leading brand management, marketing communications, and insights; and directing product development/innovation teams.
- Ability to operate in a highly competitive and globalized environment, working cross-functionally to drive resolution and progress.
- Proven ability to define what markets to pursue and can translate that into specific targeting campaigns for both Marketing and Sales for the company.
What will help you on the job
- Deep experience in leadership and people management with the ability to successfully inspire, lead and scale large teams.
- Keen ability to be decisive when faced with ambiguity within a fast-paced environment where continuous improvement is critical.
- Experience leading global marketing and communications teams.
- Ability to obtain a US Security Clearance is desirable, but not required.
Salary range
$377,625.00 – $475,000.00 / annually
At Viasat, we consider many factors when it comes to compensation, including the scope of the position as well as your background and experience. Base pay may vary depending on job-related knowledge, skills, and experience. Additional cash or stock incentives may be provided as part of the compensation package, in addition to a range of medical, financial, and/or other benefits, dependent on the position offered. Learn more about Viasat’s comprehensive benefit offerings that are focused on your holistic health and wellness at careers.viasat.com/LifeAtViasat/Benefits.
EEO statement
Viasat is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, ancestry, physical or mental disability, medical condition, marital status, genetics, age, or veteran status or any other applicable legally protected status or characteristic. If you would like to request an accommodation on the basis of disability for completing this on-line application, please click here.