Company Description
Vericast is a premier marketing solutions company that accelerates profitable revenue growth for thousands of businesses businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.
Job Description
As a Paid Social Specialist, you will support the execution of the paid social programs for Vericast clients. This involves strong channel knowledge in Facebook (Instagram) Ads and TikTok Ads. As a Specialist, you will work closely with the Paid Social Manager on campaign execution from end-to-end, including setting up campaigns, optimizing and managing pacing, and reporting on campaign performance to clients. In this position, you will juggle multiple projects and should be driven, detail-oriented, amicable, a strong collaborator and hungry to do great work and learn the foundations of social media advertising.
Key Duties and Responsibilities
- Work on paid social campaign execution from end-to-end, including campaign setup and structure, tracking implementation, optimization and in-market management, and post-campaign reporting
- Monitor, track and evaluate campaign performance analytics, develop reports and recommendations for future campaigns
- Ensure accuracy of campaign set up and weekly optimizations
- Collaborate closely with our internal teams to assess and improve advertising performance
- Recommend and monitor paid media budgets for new and existing campaigns to ensure tracking to goals within allocated budgets
- Identify opportunities for creating or optimizing paid social programs for clients and effectively communicate these to clients and internal teams
- Work with our internal platforms to develop target audience datasets for use within campaigns
- Stay up to date on all things paid social, including the latest trends and updates within the social platforms especially TikTok
- Develop educational content to support spread the knowledge on social platforms throughout the team
Qualifications
Education
- Bachelor’s Degree in Business, Marketing, Communications, or similar field (Required)
- In lieu of the above education requirements, a combination of experience and education will be considered.
Experience
- 2-3 years previous experience in expertise in paid social campaigns (Facebook and Instagram)
- Experience working with social platforms, including Facebook/Instagram and TikTok
- Familiarity with TikTok Ads Platform (Preferred)
Knowledge, Skills & Abilities
- Desire to interact with internal and external customers (Required)
- A desire to work in a fast-paced environment with lots of autonomy and responsibility
- Knowledge of campaign metrics and analysis
- Ability to work both independently and as part of a team
- Excellent communication and writing skills
- Thirst for learning new skills and tactics and keeping up with digital marketing and social trends
Additional Information
Salary: $65,000 – $75,000
The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.
All team members are responsible for demonstrating the company’s Core Values at all times and for using Performance Excellence principles to continuously improve effectiveness, efficiency, products, and services. This includes, but is not limited to, participating on improvement teams, recommending, and implementing improvement ideas, and participating in training and other activities to keep up to date on processes, information, etc.
All team members are responsible for supporting and complying with internal and external audits, to include providing information, performing assigned tasks to ensure compliance, and preparing and maintaining evidence that key duties identified as internal controls have been performed.
All team members are responsible for supporting and complying with safety and security policies to promote a healthy working environment.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K and flexible PTO. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences – we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at talentacquisition@vericast.com. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.
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