Communications Analyst* – (Spanish bilingual skills preferred) *

Salary : $71,410.00 – $92,937.00 Annually

Location : Madera, CA

Job Type: Permanent

Job Number: HRATBD

Department: Communications Department

Opening Date: 08/23/2023

Closing Date: 9/1/2023 4:00 PM Pacific

Definition

Under the general direction of the Director of Communications, the Communications Analyst coordinates the development and communication of strong organizational messaging and materials, both written formats and broadcast visual and social media formats, to all internal and external constituents and coordinates major District-wide events; develops, coordinates, and measures the effectiveness of marketing and communication activities to implement the organization’s internal and external communications and marketing strategy intended to create clarity and consistency, change perceptions and mindsets, and develop a culture of excellence. The incumbents in this classification provide the school community with clear, consistent, and accurate information about the District which directly supports student learning and achievement.

Examples of Duties/Essential Job Functions

The following alphabetical list of functions, duties, and tasks is typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform other closely related or department-specific functions, duties, and tasks from those set forth below to address business needs and changing business practices.

Analyzes new trends and competitive activities to seek out innovative ways to build out communication channels to stakeholders.
Assists the Director of Communications as assigned in the process of staffing Communication Technicians and developing their skill and expertise.
Assures school district websites are attractive, professional, informative, error-free, and intuitive.
Attends conferences and workshops to update and expand job-related knowledge and skills.
Creates graphics or illustrations for special projects, events, or programs, including displays, signs, flyers and brochures to be used in print and digital media; and prepares final layout and creates web production on press-ready packaged files.
Coordinates vendors who support graphic design, videography, printing and other high-quality marketing materials as needed.
Develops and maintains a Customer Relationship Management (CRM) system to be used to differentiate and target specific communications across the community.
Develops standardized templates to be used by staff to prepare press releases, marketing communications, emergency protocol communications, etc.
Develops, maintains, manages and implements a formalized communications request process for Madera Unified school sites and District Office, utilizing all communications channels and media platforms (i.e., print, video, Web, email, social media) with outbound and inbound marketing capabilities.
Duties may require flexibility in scheduling from the normally assigned work hours.
Establish and maintain a strong network with industry professionals and influencers via social media and other outreach to maximize communication efforts, programs and campaigns.
Facilitates and supports periodic (e.g., weekly, bi-weekly) communications both with school-level community and District communications (e.g., monthly superintendent’s message video, and newsletters using the ParentSquare Communication Platform.
Lead and facilitate projects as assigned over communication efforts on behalf of the District.
Manages and coordinates the development of the District Newspaper (currently Madera Unified We Believe) and/or any other District communications news publications and social media platforms and content that communicate the District and school site information and successes.
Performs project analyses, defines important social media key performance indicators, and uses a variety of data sources to analyze and determine areas to focus targeted messaging and communication to identified audiences.
Provides guidance and support for district and school site staff of the ParentSquare Communications Platform.
Provides updates for the school district websites, trains and grants staff permission to use the district’s Blackboard/Finalsite (platforms are subject to change per District policies).
Provides assistance and expertise on communications to District leadership and technical assistance, advice, and coordination for school-site level Communications Technicians to ensure consistent messaging on all platforms and media District-wide.

Provides non-supervisory coaching, technical assistance, advice, and work coordination for Communications support staff.

Serves as a resource to district administrators and staff to provide assistance with drafting, editing, composing, laying out, and producing various public relations print, video, and website media as needed to ensure content is informative and appealing.
Utilizes story brand marketing to implement unique marketing campaigns District-wide; develops and implements annual marketing and communication plans.
Uses current technologies, including graphic design and publications/print software, photo and video editing, and website tools, to develop, write, capture, produce polished, effective, and appealing high-level finished work.
Writes and distributes District-wide press releases along with coordination of releases to local media outlets.
Performs other related duties as assigned for ensuring the efficient and effective functioning of the work unit and the District, including various mandatory District trainings.

KNOWLEDGE, SKILLS, AND ABILITIES

(At time of application)

Knowledge of:

Appropriate media contacts regarding given issues and circumstances
Communications media and their most effective uses, including print, radio and television
Effective interpersonal skills using tact, patience, and courtesy
Excellent writing skills
Microsoft Office, Adobe Products, After Effects, Illustrator, InDesign, Photoshop Professional, YouTube, Vimeo, Facebook, Twitter, Instagram and other software applications and platforms to prepare, enhance, and disseminate event coverage and communicate messaging campaigns
Ongoing research and evaluation of new tools, software, and trends
Public relations, marketing, and media principles, practices, and policies
Utilization of social and broadcast media and other oral and written communication tools and trends in social media

Skills and Abilities to:

Operate standard office equipment and including computers and advanced software applications
Plan, organize, and prioritize projects and special events
Analyze situations and adopt effective courses of action
Prepare reports and maintaining accurate records
Address the public tactfully and courteously
Use correct English, grammar, spelling punctuation, and vocabulary both in speaking and writing at a high level of communication
Demonstrate initiative in planning and completing work tasks
Maintain cooperative working relationships with both employees and the public
Monitor and apply the latest job-related trends and technologies applicable to work assignment
Communicate in written form utilizing a journalistic and technical writing and oral reporting style
Translate ideas and suggestions into an effective marketing campaign
Gather analyze, evaluate and interpret information and data
Map out complex public relations communications print and video projects
Create and edit short marketing and promotional videos
Communicate clearly in both English and a second language (usually Spanish) maybe required
Read, hear, understand, and make use of abstract and condensed reports
Use current technology, including graphic design and publication/print software, and social media marketing tools, to produced polished, effective, and appealing finished work
Keep up to date with current social media trends and measure success of social median campaigns
Read, understand, explain, and implement technical material from manuals and journals
Develop and deliver effective oral presentations
Maintain confidentiality of sensitive and privileged information
Organize, edit, and lay out both print and broadcast publications

RESPONSIBILITY:

Responsibilities to include working under direct supervision using standardized routines; leading, guiding, and/or coordinating others; and operating within a defined budget. Utilization of resources from other work units is often required to perform the job’s functions. There is a continual opportunity to have some impact on the organization’s services.

Employment Standards/Minimum Qualifications

(At the time of application and in addition to the Knowledge, Skills, and Abilities listed above.)

EDUCATION REQUIRED:
Bachelor’s degree from an accredited university in one of the following: communications, journalism, broadcast media, marketing, public relations, or related field.

EXPERIENCE REQUIRED:

Four (4) years of experience in marketing, mass communications, multimedia, public relations, or similar fields. Bilingual skill in English/Spanish is preferred to facilitate communication with a large segment of the school community.

LICENSE(S) REQUIRED:

Valid, current California Driver’s License to drive personal vehicle to various sites in the District to photograph and report on various events and activities

CERTIFICATIONS AND TESTING REQUIRED:

Pass the District’s applicable proficiency exam for the job class with a satisfactory score
After an offer of employment, obtain:
- Criminal Justice and FBI Fingerprint Clearance
- Negative TB test result plus periodic post-employment retest as required (currently every four years)
- Pre-employment physical exam A through the District’s provider

SALARY SCHEDULE:
Classified Salary Range – 50
Work Calendar – 261 Days
*Revised job description is pending the Board of Trustee’s Approval

Examination/Selection Process
Materials Required *:
1. Completed application
2. Copy of official college transcripts or copy of bachelor’s degree
3. (2 ) Letters of Recommendation (dated within the last two years)
4. Resume

*PC RULES 5.2.1.2 -5.2.1.2 – In-house employees will have first consideration for the position. If less than three rankings qualify for the position, the Personnel Commission will move to outside candidates.

The examination process will include screening to ensure applications are complete and meet all minimum qualifications. The application requires the completion of a Supplemental Questionnaire to evaluate the applicant’s training and experience relative to the required knowledge and abilities for the position. No additional information will be accepted from applicants once the application has been submitted. Only the most qualified applicants, who pass the minimum qualifications review which includes the Supplemental Questionnaire, will be invited to the examination process.

The examination process will include a competency exam (weighted 100%) administered at the Madera Unified District Office on TENTATIVE DATE – Friday, September 8, 2023 Those candidates achieving a minimum score of 70% on the competency exam will be placed on the Eligibility List.

The Eligibility List is valid for one (1) year from the certified date.

PASSING THE ASSESSMENTS AND BEING PLACED ON THE ELIGIBILITY LIST DOES NOT GUARANTEE AN OFFER OF EMPLOYMENT.To move forward in the selection process, you must complete an online application through this website. Resumes may be uploaded but cannot be used in place of a completed application.The examination process/examination date is subject to change as needs dictate due to the COVID-19 situation. All communication regarding this process will be delivered via email to the email address listed on your application.SUBMISSION OF APPLICATION: ONCE YOU HAVE SUBMITTED YOUR APPLICATION YOU WILL NOT BE ABLE TO MAKE REVISIONS TO YOUR APPLICATION MATERIALS.

When completing the application, please make sure you include ALL current and previous employment in the Work Experience section of the application and complete ALL fields, including the name and contact information for your supervisors. The experience that is included in the resume but not in the Work Experience section of the application may not be considered for the purpose of determining whether you meet the minimum qualifications.All required documents must be submitted by the applicant. Personnel Commission staff will not upload your documents for you.

If you have any questions regarding the recruitment process please contact Mary Siegl, Personnel Specialist Lead, at (559) 675-4500 Ext. 295 or email marysiegl@maderausd.org

ACCOMMODATIONS: Individuals with disabilities requiring reasonable accommodation in the selection process must inform the Madera Unified School District Personnel Commission Department in writing no later than the filing date stated on the announcement. Those applicants needing such accommodations should document this request including an explanation as to the type and extent of accommodation needed to participate in the selection process.

The Governing Board desires to provide a positive work environment where employees and job applicants are assured of equal access and opportunities and are free from harassment in accordance with the law. The Board prohibits district employees from discriminating against or harassing any other district employees and job applicant on the basis of the person’s actual or perceived race, religion creed, color, national origin, ancestry, age, marital status, pregnancy, physical or mental disability, medical condition, genetic information, veteran status, gender, gender identity, gender expression, sex, or sexual orientation. The following person is designated as the Title IX Coordinator.

Prince Marshall
Executive Director of Student and Family Support Services
1820 Howard Road
Madera, CA 93637
559-416-5826

Full-time permanent positions (more than 4 hrs/per day) provide an attractive benefit package which includes health, dental and vision coverage for the employee and eligible dependents. For a detailed list of benefits, visit our website links below.

https://www.madera.k12.ca.us/Page/9901

Do you have experience in writing news releases or print and broadcast media?

If the answer is yes, please indicate where performed, the number of years performed, and the name and phone number of the Company where the duties were performed. If this does not apply please type N/A.

Do you have experience devloping multi-media presentations?

Do you have experience conducting research and using statistics effectively?

Do you have experience organizing and editing rough draft copy, using accepted rules of style and syntax?

Do you have experience creating designs and layouts for newsletters, brochures, flyers, Power Point presentation or related publications?

Do you have experience developing and implementing a communcation plan for all stakeholders?

I possess a Bachelor’s Degree fron an accredited university in one of the following subjects: Communications, Journalism, Broadcasting Media, Marketing, Public Relations or a related field. I have attached my college transcript to this application.

Do you have experience developing a newspaper or newsletter using appropriate programs?

If the answer is yes, please indicate what programs you used, where performed, the number of years performed, and the name and phone number of the Company where the duties were performed. If this does not apply please type N/A.

Do you have experience drafting and sending emergency- related communications?

Are you proficient in Microsoft Word, Powerpoint, Word Press, MS Publisher, and some Adobe products?

If the answer is yes, please indicate which programs you are proficient in, where performed, the number of years performed, and the name and phone number of the Company where the duties were performed. If this does not apply please type N/A.

Do you have experience with social media analytics and how to use it to make informed decisions for marketing activities?

Do you have experience developing oral and written communications for both internal and external audiences?

Are you retired from CALPERS?

If the answer is yes, please enter the last four digits of your Social Security number.

To be properly and promptly notified of the status of my application, I understand that I must provide on my application, the following information:- Working e-mail address- Telephone NumberI understand that I must provide a working email address on my application where I will receive notifications regarding the status of my application and the selection process.I understand that important information regarding the status of my application and the selection process will only be sent via E-MAIL to the email address I provided.I understand that it is my responsibility to ensure that the email address I provided is a working email and that I will check my email regularly to ensure that I receive any communication as it related to this application promptly.I understand that the Madera Unified School District Personnel Commission is not responsible for any lost or redirected email and that it is my responsibility to add info@schooljobs.com to my email contact list to avoid email notifications related to this application from being classified as “spam” or “junk” email. I have read these statements to their fullest and will provide a working e-mail address on my application to receive the status of my application.

I understand that I am required to describe, in detail, my appropriate qualifying experience in the Work Experience section of my application. I understand that I must indicate my appropriate job classification in my work history and not any working title that I believe is designated to me.I understand that if I attach a resume and/or cover letter in lieu of completing any portion of the application, my application is incomplete and will not be considered for this examination, and my application will not be further processed. I understand that I must completely answer each supplemental question with the required information. Failure to do so will cause automatic disqualification.I have read these statements to their entirety and understand them completely and their fullest.

I have attached recent letters of recommendation and my resume. Failure to do so may make my application deemed incomplete.

Required Question

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Job Category

Media, PR and Communications

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Job Type

Other

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Salary

USD 71,410.00 - 92,937.00 per year

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Country

United States

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City

Madera

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Career Level

unspecified

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Company

Madera Unified School District

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JOB SOURCE

https://www.schooljobs.com/careers/maderausd/jobs/4174777