Communications and Marketing Director

Salary : $104,644.87 – $150,165.39 Annually

Location : 408 S Rogers St. Waxahachie, TX

Job Type: Full-Time/Exempt

Job Number: 00332

Department: Communications and Marketing

Opening Date: 10/06/2023

Description

To plan, direct, manage and oversee an overall communication program with citizens and coordinating public relation programs designed to create and maintain a favorable public image; to establish and maintain a working relationship with the media; to perform media and community information responsibilities for the City Manager’s Office, City Council, and other departments including preparation of and writing City publications, written communications including press releases; to work with City departments to develop responses to emergency and crisis situations; and to provide highly responsible and complex administrative support to the City Manager.

DISTINGUISHING CHARACTERISTICS:

This is a single-incumbent director-level classification. This position receives general supervision from the City Manager and/or supervising designee and supervises the Communications and Marketing Coordinator.

Duties and Responsibilities
The duties listed below represent the various types of work that may be performed. The omission of specific statements of duties does not exclude them if the work is related or a logical assignment to this class.

• Proactively initiate, lead, and manage a comprehensive, creative public communications, marketing, advertising, and media relations program for the various City departments and divisions.
• Disseminates accurate, clear, and timely information to the public using appropriate timelines, methods, and media distribution/communication channels; serves as the primary Public Information Officer for the City.
• Provides leadership and direction for the design of marketing and informational material for departments including but not limited to brochures, fliers, mail publications, water bill inserts, newsletters, signage, and website creation and updates.
• Maintain a relationship with the media by researching, writing and editing press releases; sending press releases and other information to various groups and media outlets; keeping in personal contact with the media; conducting press conferences when necessary.
• Researches, plans, writes, budgets, implements and analyzes marketing plans to deliver key messages to target audiences using a variety of communication tools as appropriate.
• Provides public education by creating and implementing marketing and informational plans, public information and public relations; coordinating public activities for City departments.
• Responsible for the coordination of assigned external communications.
• Plan and implement press tours, ground breakings and other special events.
• Make effective oral and written presentations to organizations, the media, the City Council, and citizen groups regarding programs, projects, and other information needs of the City.
• Serves as the designated spokesperson for the Administration and the City Council regarding programs and events, as well as other information needs of the City. Provide a leadership role for the City as a key spokesperson for the City on multiple, varied, and complex topics and situations as they arise.
• Manage the Internet presence of the City and its departments, including city websites and all social media sites including Facebook,Twitter, LinkedIn, etc.
• Develop and maintain knowledge of all aspects of the City’s functions.
• Foster a positive and professional relationship with all internal and external customers, including City staff, directors, City Council, citizens at large, community partners, media representatives, etc.
• Coordination of communications and activities with external groups that work closely with the City.
• Participate in and complete special projects for the city.
• Attend and participate in professional group meetings; stay abreast of new trends and innovations in the field.
• Perform other duties as required.

Requirements

Education, Training, and Experience:

Any combination of relevant education, experience, and/or certification and licenses may qualify.

• Bachelor’s degree from an accredited college or university with major coursework in journalism, communications, public relations, or related field.
• Four (4) years of related experience.

Licenses and Certifications:

• A valid State driver license is required at the time of appointment and must be maintained throughout employment.

Supplemental Information
Knowledge of:

• Computer applications including desktop publishing.
• Speech writing, articles for publication and ability to effectively present information to top management, City Council and the media.
• Modern and complex principles and practices of public sector management.
• Organizational and management practices as applied to the analysis and evaluation of programs, policies and operational needs.
• Advanced principles and practices of municipal budget preparation and administration.
• Principles of supervision, training and performance evaluation.
• Management skills to analyze programs, policies and operational needs.
• Pertinent Federal, State and local laws, codes and regulations.
• Principles and practices of program development and administration.

Ability to:

• Provide assistance to others outside of direct reporting relationships on specific problems or general policies.
• Plan, organize, direct, and coordinate the work of assigned staff.
• Identify and respond to community and City Council issues, concerns and needs.
• Analyze problems, identify alternative solutions, project consequences of proposed actions and implement recommendations in support of goals.
• Interpret and apply Federal, State and local policies, laws and regulations.
• Communicate clearly and concisely, both orally and in writing.
• Establish and maintain effective working relationships with those contacted in the course of work including city officials, employees, business leaders, civic groups, and the general public.
• Write and communicate with great care and detail of word selection and grammar.

Other Requirements:

• Position requires regular in-person attendance including evenings and weekends as needed.

The City of Waxahachie offers a completive benefits program, including health, dental, and a defined contribution pension plan for full-time employees.

Insurance:
HEALTH
100% of premium paid for by the City for the Employee Only High Deductible Health Plan. Other health plan options are available for additional premiums. Dependent coverage is available at the expense of the employee.

DENTAL
Employee premiums are paid at 100% by the City. Dependent coverage is available at the expense of the employee.

VISION
Coverage is offered at the expense of the employee.

LIFE
The City provides each employee with a life insurance policy of $25,000. Additional coverage may be purchased at the expense of the employee.

VOYA
Employees may elect to be covered under various supplemental policies at their own expense.

Retirement:
TEXAS MUNICIPAL RETIREMENT SYSTEM
Employees participate in a statewide retirement program at 7% mandatory contribution with the city match of 2:1. The program requires five (5) years to become vested, with 20 years retirement at any age. For more information contact TMRS at

DEFERRED COMPENSATION
The City offers a 457 Plan and a Roth IRA option through Empower Retirement. The City offers payroll deductions and the employee chooses the amount of investment and investment choices.

Other Benefits:
VACATION
All full-time employees accrue 3.08 hours per pay period, based on longevity.

SICK LEAVE
All full-time employees accrue one workday per month.

HOLIDAYS/PERSONAL DAYS
Employees receive 12 paid holidays and 2 personal days per year.

01

Select the highest level of education that you have completed.

• Less than a High School Diploma or GED
• High School/GED
• Associate’s Degree
• Bachelor’s Degree
• Master’s Degree

02

Do you have a valid drivers license?

• Yes
• No

03

Select all methods you have used in planning marketing campaigns:

• email
• direct outreach
• website development
• print advertising
• social media

04

How many years of municipal experience do you have?

• No Experience
• Less than 1 year of experience
• More than 1 year but less than 3 years of experience
• More than 3 years but less than 5 years of experience
• More than 5 years of experience

05

How many years of experience do you have in marketing and communications?

• None
• Less than 1 year of experience
• More than 1 year of experience but less than 2 years of experience
• More than 2 years of experience but less than 4 years of experience
• More than 4 years of experience but less than 6 years of experience
• More than 6 years of experience

Required Question