Salary: $30.03 – $37.53 Hourly
Location : Shakopee, MN
Job Type: Full-Time
Job Number: 00421
Department: Administration
Division: Communications
Opening Date: 05/30/2023
Closing Date: 6/16/2023 4:00 PM Central
Summary
Assists the city’s efforts to inform, educate and communicate with residents, businesses, employees and other stakeholders. Coordinates the operation of Shakopee Government TV and maintenance of associated equipment, ensuring the efficient and reliable capture and playback of programming. Responsible for content and use of electronic newsletters, video production, social media, digital marketing tools and more.
Essential Duties & Responsibilities
- Supports the city’s overall communications strategy, as identified by the city’s communications coordinator.
- Plans, coordinates and prepares external electronic newsletters, including soliciting content, writing articles, proofreading, editing and designing graphic layout.
- Develops and implements creative and effective digital marketing strategies to promote the city, its programs, community services, events and more.
- Works with city departments to create informational videos for distribution via Shakopee Government TV, the city website, YouTube, social media, council presentations, etc. This includes developing, directing, editing and creating videos and special presentations, as needed.
- Uses city social media tools such as Facebook, Twitter, Nextdoor, Instagram, YouTube, etc. to achieve the goals of the city’s communications strategy.
- Develops and edits digital content for the city’s website, blogs, emails, etc.
- Ensures the efficient and reliable capture and playback of government access programming. Keeps all necessary equipment in good repair. Assists in the training and support of part-time cable technicians.
- Schedules weekly government access programming and publicizes the channel’s offerings.
- Recommends long and short-term equipment replacement and acquisition plans.
- Coordinates the live and on-demand streaming of government access programs. Serves as a liaison to the school district in its operation of the Educational Access Channel.
- Keeps up to date on cable/telecommunications issues and advises communications coordinator of such.
- Monitors and analyzes data from surveys, community feedback, social media and website analytics and advises in areas of improved digital engagement.
- Assists with the production of the city’s print publications, brochures, press releases and other informational documents in collaboration with city departments for internal and external use.
- Performs other related duties as apparent or assigned.
Qualifications
Minimum Qualifications
Associate degree in communications, public relations, journalism, video production or a related field; two years of related work experience; experience with Adobe Creative Suite; and a valid driver’s license. Availability to work some evenings.
Desirable Qualifications
Local government knowledge and/or experience. In-depth knowledge of video production, editing or broadcasting, including software such as Tightrope Cablecast, Swagit, Adobe Premiere and Broadcast Pix. Fluency in a second language, in addition to English, that has a recognized presence in the community (Spanish, Russian, Hmong, etc.).
Additional Information
- Excellent written and oral communication skills.
- Thorough knowledge of English grammar, spelling and punctuation.
- Ability to communicate complex and technical information to a diverse audience including city residents, local businesses, elected officials and members of the media.
- In-depth knowledge of and ability to operate equipment used in video broadcast, recording, production and editing.
- Photography skills, including basic knowledge of lighting and composition and the ability to edit photos for use in print and electronic forms.
- Ability to use common Microsoft Office programs, such as Word, Excel and PowerPoint; as well as web-based email and timesheet software.
- Ability to use desktop and web-based publishing software, such as Adobe Creative Suite (InDesign, Illustrator, Photoshop and Premiere).
- Experience with website content management software.
- Ability to establish and maintain positive, professional working relationships internally with co-workers and supervisors and externally with representatives of the media and neighboring jurisdictions.
- Ability to work with the public in a friendly, tactful manner.
- Ability to prioritize work load and manage multiple projects or tasks at a time.
- Ability to outside normal business hours occasionally to ensure the reliable operation of Shakopee Government TV equipment or to carry out programming or public meeting responsibilities.
The City’s benefit package includes medical, dental, life and long-term disability insurance; as well as paid holidays, vacation and sick leave. A defined benefit pension benefit is provided through the statewide Public Employees Retirement Association (PERA).
01
Do you have a valid drivers license with a clean driving record?
- Yes
- No
02
Do you have an associate’s degree in communications, public relations, journalism, video production or a related field?
- Yes
- No
03
Do you have at least two years of related social media work experience? If so, please describe:
04
Do you have in-depth experience with Adobe Creative Suite?
- Yes
- No
05
Are you available to work some evenings?
- Yes
- No
06
Do you have professional experience with shooting and editing video? If so, please describe:
07
Do you have an in-depth knowledge of video production, editing, or broadcasting including software such as Tightrope Cablecast, Swagit, Adobe Premier and Broadcast Pix? Please describe experience:
08
Do you have fluency in a language other than English that has a recognized presence in the community (Spanish, Russian, Hmong, etc.)? If yes, please list.
Required Question