Donor Network West’s mission is to save and heal lives through organ and tissue donation for transplantation and research.
At Donor Network West, we’re looking for people who embody our core values: passion, excellence, equity and inclusion, and relationships. We welcome diverse perspectives and foster an environment of collaboration and service.
POSITION SUMMARY
The Community Engagement and Partnership Development Specialist (CEPDS) strategically plans, develops, coordinates, and evaluates community and corporate relations activities to positively predispose the public to organ and tissue donation and transplantation, with an emphasis on increasing donor designation rates within the DNWest’s donation service area, develops a culture of donation in their regional area and maintains a favorable public image for DNWest. Works with public relations specialists approved by DNWest and is media trained to speak on behalf of DNWest. The individual works with volunteers called Donate Life Ambassadors (DLAs) and are responsible for training, utilizing and developing their regional DLAs. Must have competency collaborating with executive leadership on relevant strategic initiatives.
This individual will actively participate in industry organizations to keep abreast of national efforts, effect change as opportunities present themselves, increase knowledge of best practices, maintain relationships, and develop collaborative opportunities. This role will ensure that regional goals are always in alignment with departmental, organizational, and national goals for donor designation. This position seek and implement creative and innovative ideas to further DNWest’s mission and positively impact the culture of donation in the diverse communities served by DNWest.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Community Outreach
- Demonstrates a strong understanding of Donor Network West, the organ procurement organization industry, the organ, eye, and tissue donation process, transplantation and research opportunities.
- Independently develops and executes strategic community outreach marketing programs to increase organ and tissue donation in target communities.
- Develops and maintains a comprehensive relationship target list for their assigned territory, including community based organizations, faith based organizations, healthcare associations, school based organizations, government officials, and others.
- Professionally plans, coordinates, and attends meetings, cultural programs and events in assigned territory to promote organ and tissue donation in target communities.
- Maintains and strengthens current relationships and identifies and cultivates new relationships with local businesses, organizations, associations, faith-based organizations, school based organizations, and community groups to raise awareness about organ and tissue donation.
- Knowledgeable and stays abreast of community events, attending as appropriate to continue to build trust and DNWest’s brand within assigned territory.
- Fosters relationships with community leaders and government officials in assigned territory to increase their involvement and advocacy around organ and tissue donation.
- Identifies the assets, needs, issues, and concerns of the residents in their assigned territory to help develop culturally relevant and engaging marketing materials.
- Drafts and develops event invitations, flyers, programs, webinars, social media posts, email marketing, blog articles, long form byline articles, press materials, speaking engagements and other items as needed.
- Researches and coordinates appropriate speaking opportunities for DNWest executives and staff at professional associations, business organizations, Chamber of Commerce events, community events, and other events to promote organ and tissue donation.
- Negotiates contracts, proposals and/or agreements with vendors, outside partners, and organizations for community outreach events.
- Manages assigned territory annual budget and individual event budgets throughout the year.
- Secures and represents the organization at public speaking opportunities to promote organ and tissue donation in target communities including various ethnic and religious communities.
- Independently runs campaigns with different affinity groups including the Department of Motor Vehicles, health clinics, hospitals, high schools, faith organizations, and more.
- Identifies and establishes relationships with community influencers who can positively impact the culture of donation in assigned region.
- Independently utilizes data and identify regional needs to develop community education strategic plan for assigned region.
- Collects feedback from community partners and provides recommendations for continual improvement of DNWest programs and events.
- Provides a weekly update of activities in assigned territory to the VP of Marketing and Communications.
Donate Life Ambassador Program
- Independently develops and implements volunteer recruitment plan.
- Recruits new DLAs.
- Executes and manages DLA trainings.
- Prepares materials for volunteer outreach, onboarding, training and mentorship.
- Identifies, and coordinates continuing education, and volunteer enrichment and growth opportunities.
- Develops strong relationships with DLAs through mentorship and recognition.
- Assesses volunteers’ skills and abilities and provides pertinent information to the Marketing and Communications team as needed.
- Coordinates the schedule of volunteers in assigned territory to ensure coverage of community outreach events.
- Provides onsite support and role modeling to volunteers in assigned territory.
- Sends weekly updates to DLAs for staffing needs, DNWest news, and new opportunities.
- Provides corrective actions to DLAs as needed.
- Effectively utilizes DLA skills and time.
- Develops and promotes volunteer recognition activities.
- Collects feedback from DLAs and provides recommendations for continual improvement to the DLA program.
- Maintains and updates DLAs records within Salesforce.
Media
- Participates in media events.
- Proactively identifies and pitches media stories.
- Represents the organization in media interviews.
- Contributes to organizational social media channels.
Internal and External Committee Involvement
- Participates in internal committees and/or regional/state/national organizations within the field of donation/transplantation.
QUALIFICATIONS
- Communicates and presents information effectively and concisely within a team environment.
- Understands the community education needs of the organization and effectively formulates a plan of response.
- Independently implements effective and successful campaigns, programs, and events.
- Stays calm and clear under pressure and has the ability to manage emotions and reactions to different situations.
- Experience engaging with diverse communities.
- Proactive team player who can multitask easily and must uphold the core values of the organization.
- Possesses strong interpersonal, priority-setting, and strategic skills.
- Strong social skills and experience in community building.
- Strong attention to detail, written and verbal communication skills.
- Ability to work in a fast paced dynamic environment and to adjust to new priorities.
- Ability to work flexible hours, which may include some evenings and/or weekends.
EDUCATION AND EXPERIENCE
- Bachelor’s Degree, preferably with concentrated study in Communications, Marketing, Journalism, Public Relations, and/or Event Planning.
- 5 to 7 years of experience in community relations working with community-based organizations, healthcare agencies, volunteers, and civic and faith leaders.
- In-depth knowledge of public education, media relations, business development, and project management in a lead capacity.
- Experience with recruitment and supervision of volunteers.
- Sales and marketing experience preferred.
- Bilingual spoken ability is highly desirable, particularly in Spanish and English.
- Proficient in all Microsoft Suite products including Word, Excel, and PowerPoint. Adobe Photoshop/Illustrator/Suite experience a plus and Customer/Volunteer Relation Management software.
- Must have ability to travel within the DNWest’s service area by car. Must maintain a valid California driver’s license and current vehicle insurance based on California minimum insurance coverage standards.
$78,114 – $86,793 a year
Provided compensation data is subject to change based on location and work status. Salary data provided by third party sites do not accurately reflect our pay structure.