Job Description
LaSalle Network has partnered with a Software Development company based out of Chicago, IL to find an Email Marketing Specialist. This person will have a major role in assisting in the execution of email nurture campaigns and drive marketing qualified leads to the sales. The ideal candidate is eager, friendly and comes from a B2B background.
If you are searching for a new home, please apply today! The Email Marketing Specialist is an amazing opportunity at an established brand.
Email Marketing Specialist Responsibilities
- Create and manage email marketing nurture and drip campaigns using marketing automation (Pardot) and CRM (Salesforce)
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Plan, execute and measure with testing and experimentation to optimize programs
- Collaborate with internal teams to create effective and optimized user experiences
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Email Marketing Specialist Requirements
- Bachelor’s degree in marketing or related field
- 1-2 years of digital marketing experience in email/automation systems
- Strong analytical and communication skills
- Detail oriented individual with strong organization skills
- Ability to adapt to a face paced high growth company’s changing needs
- Knowledge of Excel and marketing automation software (Pardot knowledge a plus)
- Familiarity with HTML/CSS and Javascript a plus
Thank you,
Kayla Ladley
Project Manager
LaSalle Network
#LI-DNP
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.