New York City Ballet is one of the foremost dance companies in the world, with a roster of spectacular dancers and an unparalleled repertory. Founded in 1948 by George Balanchine and Lincoln Kirstein, New York City Ballet quickly became world-renowned for its athletic and contemporary style. Widely acknowledged for its enduring contributions to dance, New York City Ballet is committed to promoting creative excellence and nurturing a new generation of dancers and choreographers. The School of American Ballet is the official training academy of the New York City Ballet.
The Coordinator, Social Media is part of a dynamic digital team within the Company’s Marketing & Media department and will play a role in developing and implementing strategies across all of NYCB’s social media channels to further the institutional brand and promote the Company’s annual repertory season and holiday presentation of George Balanchine’s The Nutcracker® at Lincoln Center, as well as touring activities nationally and internationally. The Coordinator, Social Media will work closely with all members of the department to grow audiences and meet revenue goals.
Major Duties and Responsibilities
- Work in tandem with the Manager, Editorial & Social Media, and the Director, Digital Platforms in the creation of annual social media marketing strategies that promote seasonal activities, assist in building the NYCB brand, gain followers, and generate inbound leads
- In conjunction with the Manager, Editorial & Social Media, build monthly content calendars for approval that include organic daily posts across all social channels, maintaining appropriate style and tone set for each platform and optimal posting times
- Ensure that all approved social content is posted to NYCB feeds according to approved content calendar schedules
- Steward the creation of content required for all social marketing efforts including effective copywriting, and working with Creative Services to generate accompanying visuals
- Identify opportunities for employee and influencer sharing
- Curate relevant content from other brands, institutions, and individuals
- Coordinate with other NYCB departments as needed regarding appropriate organic content to be included on social media channels
- Work in tandem with other NYCB marketing teams to ensure complimentary scheduling of greater marketing releases and paid social posts within the overall social media calendar
- Provide live social coverage of events, including but not limited to Galas, premieres, and farewells, with the ability to create real-time still and motion visuals as needed
- Contribute to long-form digital editorial efforts as needed.
- Keep a thorough understanding of the latest trends and nuances of each social platform, optimizing content accordingly
- Maintain an up-to-date social media handbook
- Assist in an annual audit of each channel assessing new features and functionality to maintain effective strategies, and to make recommendations for adjustments on existing platforms and the introduction of new ones
- Cultivate, nurture and engage the community of followers, while having an equal command of when not to engage
- Aid in the customer service support for all inquires submitted via NYCB’s social channels
- Provide monthly social reporting utilizing native platform and/or social listening tools
- Work with Manager, Editorial & Social Media to keep an updated monthly digital tracking report
- Monitor other arts/cultural feeds
- Maintain an organized archive of social media efforts
- Serve as a department proofreader
- Assist with other department activities as needed
Minimum Requirements
- Highest moral character and integrity
- Bachelor’s degree and a minimum of 2 years of relevant work experience
- Knowledge of social media community management and analytics
- Strong project management, writing and proofreading skills
- A strong visual eye and some photography and video capture skills
- Excellent interpersonal, communication and organizational skills
- Ability to multi-task, prioritize, and be flexible in a fast-paced, deadline-oriented environment
- Reliable self-starter with an ability to take initiative and work both independently and as part of a team
- Ability and willingness to work evenings and weekends
- Proficient in MS Office, Adobe Photoshop a plus
- A demonstrated interest in arts/culture required, knowledge of ballet and/or NYCB a desirable plus
Work Environment
While perf the duties of this position the employee is frequently exposed to:
- Office Setting
- Studio Setting
- Theater setting
Position Type/Expected Hours of Work
This is a full-time non-exempt position. The hours of work are typically between 10 AM and 6 PM weekdays; additional hours may be required on a departmental need, particularly when Company is in-season.
Other Duties
Please note that this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Activities, duties, and responsibilities may change at any time with or without notice.
EEO Statement
New York City Ballet is proud to be an equal opportunity employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, religion, age, national origin, sex, sexual orientation, gender identity or expression, marital status, citizenship status, disability, pregnancy, creed, genetic predisposition or carrier status, military status or veteran status, status as a victim of domestic violence, unemployment status, familial status, sexual violence or stalking victim status, caregiver status, arrest or conviction record to extent required by applicable law, credit history or any other characteristic protected by law.
Statement of Commitment to Diversity, Equity, and Inclusion
New York City Ballet, one of the foremost ballet companies in the world, pursues the highest levels of artistic excellence and innovation. Therefore, we seek to attract, retain, and cultivate the most talented dancers, musicians, designers, stage technicians, and arts administrators. To this end, we are deeply committed to creating and sustaining an organizational culture that values diversity, inclusion, and equity. We are inspired by our founders, George Balanchine and Lincoln Kirstein, who envisioned an authentically American expression of ballet with a company that reflects the rich cultural diversity of this nation. In pursuit of their vision, we are committed to educating, developing, and supporting an organization that embodies diversity in its many forms.