Are you a strategic marketing professional with a passion for hospitality? Do you thrive in a dynamic and collaborative environment?
Proper Hospitality is seeking a Corporate Marketing Manager to lead the marketing efforts for our portfolio of 12 hotels. As a key member of our team, you will drive marketing initiatives, manage vendor relationships and contribute to revenue optimization strategies.
Responsibilities
Marketing Strategy:
- Oversee marketing management for select hotel properties, collaborating with property-level teams to develop and execute marketing strategies
- Lead bi-weekly marketing calls and attend weekly revenue meetings as a resource for marketing insights
- Collaborate with the leaders of the marketing team to develop and manage annual budgets, including invoice approval and logging
Vendor Relationships:
- Attend and manage vendor meetings for various marketing channels, including SEO/website, SEM, booking engines, and virtual tours
- Nurture and maintain strong relationships with vendors, ensuring effective execution of marketing initiatives
Reporting and Analysis:
- Generate monthly reports to evaluate the effectiveness of marketing strategies and identify areas for improvement
- Assist in the creation and management of property-level marketing calendars to align with overall marketing goals
Content and Communication:
- Coordinate with on-site teams to create and distribute email communications, newsletters and need-based emails
- Collaborate with property-level teams to manage creative needs, website updates, F&B information and more
- Update and manage press releases, blog content, room offers and ADA PDF remediation
Digital Marketing:
- Coordinate with social media managers to align social media posts with the marketing calendar
- Participate in digital marketing campaigns, including SEM and META, assisting the VP/CMO as needed
Website Management:
- Manage website content updates, ensuring accurate and up-to-date information for F&B, happenings, and new content
- Conduct quarterly or biannual website audits to maintain a high standard of website functionality
Image Management:
- Utilize Photoshop to format, resize and organize property photoshoot images
- Add new photos to various channels, including the website, GMB, OTAs and other listings
- Maintain and manage the Image Finder system, ensuring easy access to images for marketing purposes
CRM and Revenue Support:
- Manage CRM lists for your assigned properties, ensuring accurate and updated contact information
- Assist with booking engine updates and OTA audits as needed to support revenue optimization
- Upload OpenTable lists to the CRM on a monthly basis
Qualifications
- Highly organized with an entrepreneurial spirit and self-motivated attitude
- Demonstrated ability to collaborate effectively with cross-functional teams
- Detail-oriented, analytical, and capable of troubleshooting complex issues
- Excellent oral and written communication skills
- Strategic thinker with the ability to plan several steps ahead
- Comfortable making decisive decisions and confident in presenting ideas
- Strong stress management skills and the ability to meet tight deadlines
- Open to constructive feedback and eager to learn new processes and systems
Education and Experience
- Bachelor’s degree in Marketing, Business, or a related field
- Proven experience in marketing management, preferably within the hospitality industry
- Proficiency in Photoshop and other relevant marketing tools
- Knowledge of CRM systems and digital marketing platforms
Company Overview
Proper Hospitality is made up of a diverse group of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: There is a right way to do things, and anything less just isn’t proper. We are seeking out the “best of the best” from inside and outside of the industry to work alongside us as we grow a new kind of lifestyle Hospitality Company inspired by a centuries-old tradition. The work is challenging and fast-paced, but rewarding above all.
We provide equal employment opportunities to all colleagues and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, gender identity or expression, genetics, or any other federal/state protected category.
Proper Hospitality will consider qualified applicants with criminal histories in a manner consistent with local Fair Chance Hiring Ordinances.