Agency Description
The Department of Small Business Services (SBS) helps unlock economic potential and create economic security for all New Yorkers by connecting New Yorkers to good jobs, creating stronger businesses, and building a fairer economy in neighborhoods across the five boroughs.
Division Description
The SBS Communications Office provides the public and the press with information about Agency programs and initiatives as well as events and accomplishments, using marketing materials and traditional, social, and online media. The Creative Communications Specialist will be responsible for reaching multiple audiences using tools like Hootsuite, Facebook, Twitter, Instagram, TikTok, and YouTube, and assist with SBS’s external website by creating engaging written and designed content.
Job Description:
This position requires strong design and writing skills, attention to detail, the ability to excel in a fast-paced and high-pressure environment. The Specialist will collaborate with a variety of stakeholders within and outside of SBS to execute on their tasks, including SBS vendors.
The Creative Communications Specialist will report to the Senior Marketing Manager.
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The Creative Communications Specialist’s duties will include, but not be limited to:
Designing and coordinating the end-to-end production of various marketing materials, such as: print collateral (flyers, postcards, etc.), PowerPoint presentations, reports, print/digital advertisements, social media, and website content
Creating short videos for social media that include titles (i.e., Instagram stories)
Assist with creating, editing, and scheduling imaginative editorial content for NYC Small Business Services’ social media platforms, including Twitter, Facebook, Instagram, and TikTok
Assist with daily management of the agency’s social media channels, including responding to questions and comments from the public, promoting public agency events and press mentions, and managing social media campaigns
Assist with development of partner toolkits to ensure on-brand messaging among partners/cross-promoters
Managing photographic coverage and digital posting of quality photos showcasing SBS outreach and events
Creating, organizing, and maintaining all images, videos, and electronic files in shared folders on OneDrive/SharePoint
Review and edit external email outreach content and prepare for Constant Contact distribution
Working with outside vendors such as printing and advertising firms to ensure all creative adheres to the agency’s branding guidelines
Producing turnkey solutions such as templates on PowerPoint, PDF, Canva, etc.
Studying information and materials to become well informed about the agency’s programs and services
Reviewing program/service information to extract key selling points
Proofreading materials to ensure information is accurate
Other special projects and ad-hoc tasks as assigned to support the SBS Communications Office and the SBS Commissioner
Minimum Qual Requirements
(1) A baccalaureate degree, with a major in fine or graphic arts, from an accredited college and one year of full-time paid experience as a commercial or graphic artist; or
(2) A four-year high school diploma or its educational equivalent plus two years of training in a technical school approved by a state’s Department of Education or comparable governmental agency, in oils, water colors, painting, design, black and white, layout, computer graphics, and other art media, and three years of acceptable full-time paid experience as a commercial or graphic artist.
To be qualified for assignment to Assignment Level II, individuals must have:
(a) at least one year of experience as a Graphic Artist, Assignment Level I; or
(b) the Qualification Requirements described in “1” or “2” above, plus two additional years of acceptable specialized paid experience conceptualizing and initiating graphic art projects.
Preferred Skills
Excellent communication skills (written, verbal, graphic, and visual)
Ability to implement and manage social media campaigns
Ability to capture the voice and tone of the brand and suggest improvements
Proven ability to organize large quantities of information into clear and concise copy
Strong sense of design principles and eye for taking interesting photos
Good storyteller (both verbal and visually)
Excellent working knowledge of Microsoft Office (Excel, Word, and PowerPoint), WordPress (or similar CMS program), and Adobe Creative Suite, particularly Illustrator and Photoshop; knowledge of Premiere Pro and After Effects a plus
Strong organizational skills and the ability to simultaneously manage multiple projects, and meet deadlines independently
Self-starter, detail-oriented, extremely organized, and both an analytical and creative thinker
Positive attitude and strong interpersonal skills
Ability to work independently
Ability to excel in a fast-paced, high-pressure environment
Additional Information
This position may be eligible for remote work up to 2 days per week, pursuant to the Remote Work Pilot Program agreed to between the City and DC37.
To Apply
THIS POSITION IS OPEN TO CANDIDATES WHO ARE IN THE GRAPHIC ARTIST CIVIL SERVICE TITLE, THOSE WHO ARE REACHABLE ON THE CIVIL SERVICE LIST AND THOSE IN THE 55-A PROGRAM. PLEASE INDICATE IN YOUR COVER LETTER IF YOU ARE PERMANENT IN THE TITLE OR ARE REACHABLE ON THE CIVIL SERVICE LIST.
City Employees: Apply through Employee Self Service (ESS) at nyc.gov/ess search for Job ID: #91415
Current SBS Employees: Please email your resume and cover letter including the following subject line:
CREATIVE COMMUNICATIONS SPECIALIST and send to careers@sbs.nyc.gov.
All Other Applicants: Go to nyc.gov/jobs search for Job ID: #91415
Salary: $65,000 – $75,000
Note: We appreciate the interest and thank all applicants who apply, but only those candidates under consideration will be contacted.
If you are unable to apply via NYC Jobs or ESS, you can email your cover letter and resume to careers@sbs.nyc.gov with the following in the subject line: CREATIVE COMMUNICATIONS SPECIALIST.
If you do not have access to email, mail your cover letter & resume to:
NYC Department of Small Business Services
Human Resources Unit
1 Liberty Plaza, 11th Floor
New York, New York 10006
Residency Requirement
New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview.
POSTING DATE
07/28/2023
POST UNTIL
09/26/2023
The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual’s sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.