Creative Production and Digital Marketing Program Associate

Throughout its 75-year history, the University of Denver Graduate School of Social Work has administered countless externally funded projects targeting children and families. These efforts preceded and provided the impetus for the establishment of the Butler Institute for Families in 1994. Today, we are nationally recognized for our leadership and collaborative work at the national, state, and local level in evaluation, research, and technical assistance aimed at improving the quality of child-, youth-, and family-serving systems.
We bring together researchers, practitioners, public and private service system experts, and community members to: engage in program evaluation and research; examine outcomes; and provide technical assistance and training to program administrators, direct service providers, and community leaders. Currently, Butler conducts business in four primary content areas: child welfare, early childhood systems, tribal child welfare, and behavioral health. These content areas operate within a Research-to-Practice framework that promotes the use, adoption, adaptation, replication, and/or scaling of research and/or evaluation knowledge and the integration of this knowledge in practice. In addition to the benefits offered by the University of Denver (see here for more details: https://www.du.edu/jobs/), Butler offers the opportunity to work with a dedicated group of people committed to using research to support practice improvements. We also offer professional development and job growth opportunities, flexible schedules, and the opportunity to telework remotely. Butler stands in solidarity against the systemic oppression of persons of color and American Indian/Alaska Native tribes, communities, and individuals. Butler intentionally partners with family- and child-serving agencies to create healing, positive systemic change, and daily inclusive actions that reflect racial equity.

Position Summary

The Creative Production and Digital Marketing Program Associate will support Butler’s project work through a variety of activities related to digital media including social media (Facebook, LinkedIn, Twitter), PowerPoint, Word documents, website maintenance, and other materials that promote and disseminate Butler’s project work and results. The position will work across Butler and be involved in projects including child welfare, behavioral health, and early childhood for child and family-serving human service agencies across the nation. They will use their creative and technical skills to enhance our overall profile and project materials. The individual in this position must demonstrate a commitment to the principles of Inclusive Excellence. This position is dependent upon grant funding.

Essential Functions

Digital and Social Media

  • Responsible for developing content for social media channels (including Facebook, LinkedIn, Twitter, Instagram, and TikTok); involves gathering or creating imagery, drafting copy, scheduling in Hootsuite, and engaging with partner and constituent accounts (including sharing external content, and growing our audience base)
  • Lead communication efforts with project teams to gather content for social media posts
  • Train and support team members as needed on social media development, scheduling process, and software (Hootsuite)
  • Monitor analytics for all channels on a regular basis and provide written reports
  • Provide project management support for social media efforts, including coordination of tasks, timelines, and activities of multiple projects using Wrike and Hootsuite
  • Create custom solutions for Butler projects, including social media strategies, templates, and branding
  • Adhere to established timelines and independently manage assigned components of the work with multiple stakeholders and tasks

Document Formatting and Design

  • Provide graphic design and formatting for documents, PowerPoint presentations, and templates under guidance from project leads and/or Principal Investigators that reflect client branding and audience, adhere to current accessibility standards, and incorporate culturally appropriate imagery
  • Create custom graphics and infographics
  • Apply 508 accessibility standards to all products

Website Maintenance

  • Assist with updates to the website, including creating and editing project pages, staff pages, and news highlights and formatting photos/images for web

General Administration

  • Communicate with stakeholders in an effective and tactful manner via phone and email
  • Serve as a Butler representative on GSSW Marketing Team
  • Provide leadership for Butler in GSSW and DU partnerships around marketing
  • Proofread documents for punctuation, grammar, and style
  • Create meeting notes and distribute as appropriate
  • Assist with data entry as needed to support Butler projects

Other duties as assigned

  • Attend and participate in DU and Butler-related meetings, training, and activities, including organizational workgroups and Diversity, Equity, and Inclusion activities
  • Other duties as assigned
  • May supervise an intern or work study

Knowledge, Skills, and Abilities

  • Advanced skills in drafting and designing social media content, including using multimedia software to develop social media graphics, backgrounds, digital audio and videos
  • Experience in developing and implementing paid social media strategies
  • Expertise in analyzing and reporting on campaign performance, identifying opportunities for improvement and driving continuous optimization
  • Expertise in managing campaigns across Facebook, LinkedIn, Twitter, and Instagram
  • Proven ability to stay current with industry trends, best practices, and emerging technologies to ensure that our strategies remain competitive and innovative
  • Excellent written and verbal communication skills
  • Strong analytical skills, with the ability to interpret complex data and generate actionable insight
  • Advanced skills in Microsoft Office Word and PowerPoint, including designing reports and applying styles in Word
  • Advanced skills in Canva, Hootsuite
  • Intermediate skills in Adobe Creative Suite
  • Intermediate skills in Drupal, Gather Content
  • Ability to work with members of diverse cultures and communities with respect and humility
  • Ability to learn, reflect, and practice cultural humility with others within Butler and with project partners
  • Ability to participate in action steps with colleagues to move Butler to an anti-racism, multi-cultural organization
  • Strong organization and time management skills and the ability to multi-task and prioritize competing deadlines and timelines
  • Attention to detail and accuracy
  • Ability to meet deadlines in a fast-paced environment
  • Adaptable to changing priorities while demonstrating the highest level of service

Required Qualifications

  • Bachelor’s degree in marketing, advertising or a related field; Associates degree and/or work experience related to the position can be substituted on a year for year basis
  • Four (4) to five (5) years’ experience in digital media applications, project management, or another field related to the position
  • Two (2) to four (4) years’ experience in developing social media for a business
  • Knowledge and skills in working with members of diverse cultures and background

Preferred Qualifications

  • Experience working with government, human services, or university settings
  • Advanced Microsoft Office skills including significant experiencing formatting, editing, and creating aesthetic visual presentations using PowerPoint
  • Experience using project management software tools such as Wrike, SmartSheet, Asana, Microsoft Teams, etc.

Working Environment

  • Work in distributed teams, primarily from home with local office hub
  • Noise level is moderate at office location
  • Evenings and weekends as required
  • Some travel required (less than 5%)
  • Full time telework/remote work schedule available as an option

Physical Activities

Ability to sit in front of a computer for an extended period
Often required to move about the office/campus and transport objects up to 30 lbs.
Occasional travel required for projects

Work Schedule

Estimated Monday – Friday from 8:00 am to 5:00 pm

Application Deadline
For best consideration, please submit your application materials by 4:00 p.m. (MST) May 18, 2023.

Special Instructions
Candidates must apply online through jobs.du.edu to be considered. Only applications submitted online will be accepted.

Salary Grade Number:
The salary grade for the position is 11.

Salary Range:
The salary range for this position is $65,000-$75,000

The University of Denver has provided a compensation range that represents its good faith estimate of what the University may pay for the position at the time of posting. The University may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on factors such as the qualifications of the selected candidate, departmental budget availability, internal salary equity considerations, and available market information, but not based on a candidate’s sex or any other protected status.

Benefits:
The University of Denver offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO pass. The University of Denver is a private institution that empowers students who want to make a difference. Learn more about the University of Denver .

Please include the following documents with your application:
1. Resume
2. Cover Letter
3. Portfolio consisting of the following: Submissions can be attached as a .zip file, included as a link to a portfolio site, and/or links to social media posts.

  • 1. Examples of graphics you’ve created for social media in various formats (i.e. story format, post format)
  • 2. Example of social media header you’ve created
  • 3. Example of a campaign you’ve developed across FB, Instagram, and twitter
  • 4. A marketing or informational document you’ve designed (i.e. flyer)
  • 5. A document that you’ve designed and formatted in MS Word

The University of Denver is an equal opportunity employer. The University of Denver prohibits discrimination on the basis of race, color, national origin, age (40 years and over in the employment context), religion, disability, sexual orientation, gender identity, gender expression, genetic information, marital status, veterans status, and any other class of individuals protected from discrimination under federal, state, or local law, regulation, or ordinance in any of the university’s educational programs and activities, and in the employment (including application for employment) and admissions (including application for admission) context, as required by Title IX of the Education Amendments of 1972; Title III of the Americans with Disabilities Act of 1990, as amended in 2008; Section 504 of the Rehabilitation Act of 1973; Title VI and VII of the Civil Rights Act of 1964; the Age Discrimination Act of 1975; the Age Discrimination in Employment Act of 1967; and any other federal, state, and local laws, regulations, or ordinances that prohibit discrimination, harassment, and/or retaliation. For the university’s complete Non-Discrimination Statement, please see non-discrimination-statement .

All offers of employment are contingent upon satisfactory completion of a criminal history background check.

Advertised: May 02, 2023
Applications close:

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