Deliver on the strategic direction of UScellular’s CRM program by bringing use cases to life for customers and associates in all channels, delivering on our vision of real-time “1 to 1 marketing.” Support CRM tactics to drive accountability in partners from technology, analytics, channel support, pricing, finance and project management.
- Support the planning and delivering of CRM strategies across the company encouraging customer retention and customer loyalty.
- Oversee direct communications with customers through the CRM.
- Maximize customer lifetime value strategies ensuring maximum profitability.
- Utilize customer segments to effectively target marketing activities.
- Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company
- Manage the overall delivery of CRM campaigns across channels.
- Generate CRM reports and analyze results to provide guidance on future marketing actions based on analysis.
- Conducts research and provides insight on marketing campaigns by using data from different channels and platforms, as well as from customer research.
- Define marketing requirements for targeted audiences by collaborating with cross-functional teams.
- Prioritize and plan use cases for upcoming campaigns and initiatives in driving engagement with respect to established marketing critical metrics
- Partner with other departments to identify, consolidate, and integrate customer and business needs and customer insights to prioritize project needs and requirements.
- Implement best in class digital experiences and ensure progress is being made against project goals.
- Contribute to process changes, decisions and business shifts necessary to achieve success through personalization.
- Ensure that value propositions, tactics, and messaging are coordinated and consistent with overall marketing and channel strategies.
- Bachelor’s degree in Marketing or related field or equivalent combination of education and experience
- 5+ years marketing experience
- Strong cross-functional experience
- Familiarity with analytic concepts like statistical significance, control groups and machine learning
- Understanding of CRM marketing standard methodologies
- Excellent oral and written communications skills
- Advanced proficiency with Microsoft Office Applications (Excel, Word, PowerPoint, etc.)
PREFERRED QUALIFICATIONS
- Graduate education in strategy, marketing, analytics or related business field
- Experience in wireless, telco or relevant subscription service companies
- Customer experience design and management through roles in marketing, corporate strategy, digital technology or communications fields.
Salary range: $74,800-$112,934
Associates have access to healthcare benefits (medical, dental and vision), retirement plans (a 401(k) plan with company match and a pension plan funded by the company), Paid Parental Leave (6 weeks after 6 months of employment), Basic Life Insurance (if eligibility requirements are met), Education Assistance (after 3 months of employment), paid Vacation Days (15 days accrued per year for full-time/6 days accrued per year for part-time), paid Sick/Care-Giver Days (6 days accrued per year), and seven paid national holidays and one floating holiday, among others. Short Term Disability (after 6 months of employment) and Long Term Disability (180 day waiting period) coverage is also available for full-time associates. Associates Scheduled to work under twenty hours per week or for a limited term are eligible for medical plans and retirement plans (a 401(k) plan with company match and a pension plan funded by the company).
https://cdn.phenompeople.com/CareerConnectResources/USCEUS/documents/USCC_PR_D192670_Benefits-Flyer_WORK41-1673448452635.pdf