General information
Agency: Kinesso
Function: Data & Analytics
Seniority Level: Professional
Employment Type: Full-Time
Location: New York, United States
Job Ref#: 16213
Description & Requirements
Position Summary
Combines marketing analytics and data science approaches to help clients improve marketing ROI. Determines how, where and when clients should invest in marketing levers. Creates a clear and differentiated competitive advantage by combining best-in-class data, measurement and analytics, as well as media buying and investment expertise. Identifies, activates, and measures against high-value audiences. Analyzes holistic omnichannel business performance. Optimizes media for future performance. Provides continued analysis to drive positive business outcomes.
- Under daily supervision, works within specific limits and authority on assignments of moderate complexity
- Possesses functional knowledge and continues to build knowledge of the company, processes and clients through formal on-the-job training
- Performs a range of assignments related to job discipline; solves problems in straightforward situations; analyzes possible solutions using technical experience and judgment and precedents
Key Responsibilities
- Pulls requisite data from multiple sources using automated approaches. Cleans and ensures the integrity and accuracy of data using standard processes. Performs regular data quality checks including comparison. Responsible for data processes such as ETL (extract, transform and load)
- Builds models (e.g., marketing mix, brand awareness, marketing attribution) and performs analysis with guidance; commonly uses standard applications
- Builds and updates presentations, analytical dashboards and simulation applications to support clients and internal teams. Leverages existing data reporting templates and routines
- Loads models into optimization platform. Runs optimizations and simulations, as directed
- Writes scripts to automate or process data, with guidance. Relatively new to programming languages (e.g., Python and SQL)
- Participates in and is prepared for client meetings. Takes notes in meetings
- Documents processes and follows best practices
Desired Skills & Experience
- Data Analysis: Summarizes large quantities of quantitative and qualitative information to discover useful information and conclusions that can be used to form insights (Basic). Can connect numbers to how consumer behavior is impacted by exposer to marketing and marketplace factors
- Kinesso Software: Working knowledge of various audience software and applications, including data visualization applications and statistics packages (Basic)
- Communication: Communicates clearly and succinctly in both verbal (e.g., small group presentations) and written formats (e.g., research papers) (Basic)
- Business Process: Ability to manage multiple tasks, adhere to timelines, track projects progress and ensure detialed project documentation
- Domain Expertise: Knowledge of data science and/or modeling and application within media and marketing industry helpful, but not required (e.g., how media planning/buying works and entire media landscape) (Basic)
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Better Together
We embrace diversity and our responsibility to maintain an inclusive environment is core to our culture and values – truth, togetherness, and trailblazing. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.
We embrace people that come from all backgrounds and work in different ways, and as we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to Kinesso, but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. You may be just the right candidate for this or other roles across Kinesso.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive unlimited time off days and company-wide Wellness Weeks and Kind Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The pay range for this position is $61,000 to $80,000. Where an employee or prospective employee is paid within this range will depend on, among other factors; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Minimum Salary 61,000
Maximum Salary 80,000
Employment Transparency
It is the policy of Kinesso, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Kinesso, please email accommodation@mbww.com.
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About Us
At Kinesso, we believe in the power of connection – connected data, connected identity, and connected ecosystems. In a marketing and advertising world held back by disconnections, we build open and flexible solutions that play well with others and solve real marketing problems for brands and agencies. We do it with our market-leading identity and patented technologies, creating solutions that are responsible to people and that perform for brands. Matterkind is the company within Kinesso focused on activating addressable marketing. Matterkind’s approach is to put the audience at the forefront of everything we do, creating marketing that is relevant for people while still delivering results for brands. This is something Matterkind calls conscious marketing, and we believe it should be the only kind of marketing. We also believe you can be conscious and kind while delivering outcomes, which is why we create intentional, high-performance marketing that delivers guaranteed outcomes and results without risk.