Job Description:
Data Analyst, Subscriber Engagement & Retention
The Dow Jones Marketing Analytics team is looking for a Data Analyst with strong communication and problem solving skills to identify the right metrics, visualize trends, and automate reporting on subscriber retention and engagement. They will be part of a cross-functional team focused on optimizing retention strategies and tactics for Dow Jones’ consumer brands, including The Wall Street Journal, MarketWatch, and Barron’s. The ideal candidate will be a process thinker with a consultant-like mindset. They will have the ability to diagnose problems, identify opportunities for internal improvement, and partner well with a diverse group of stakeholders, including Marketing, Product, and Customer Service.
As a marketing organization, it’s our mission to establish and nurture trusted relationships by connecting people to the best of Dow Jones. We focused on driving sustainable and profitable growth through our subscriptions strategy.
You Will:
- Work closely with diverse stakeholders to develop metric frameworks that closely tie tactics and strategy to performance
- Identify ways to get information quicker, standing up dashboards that provide engagement and retention marketers with real-time insights.
- Find elegant ways to distill complex collections of metrics into streamlined visuals and tools, enabling self-service analytics capabilities.
- Report on the results of A/B tests that impact customer retention.
- Conduct cohort analysis with respect to marketing interventions and product experiments; identify which marketing activities and product features are driving customer retention
- Communicate with team members across the organization, identifying requirements, reporting on important success metrics, and remediating discrepancies.
- Identify opportunities for creative ways we can engage and retain our members-with a focus on strengthening sticky habits. Ask smart questions, diagnose the problem, and develop long-term solutions.
You Have:
- One year of experience in a data role with heavy direct exposure to marketing and product teams preferred. Recent graduates with relevant internship experience and strong data and communication skills will also be considered.
- Bachelor’s degree preferred with a well-rounded academic background. A mixture of analytics, business, and liberal arts coursework is ideal.
- Foundational SQL skills, as well as some project experience with scripting languages (such as Python or R)
- Entrepreneurial, curious, able to easily distill complex problems.
- Exceptional communication, ability to work cross-functionally, strong writing skills.
- An interest in media and marketing.
Dow Jones, Making Careers Newsworthy – All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line.
Business Area: CMO – MARKETING
Job Category: Data Analytics/Warehousing & Business Intelligence
Union Status:
Union role
Pay Range: $40,000 – $160,000
We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.
Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.
For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including “elective” benefits employees may select to best fit the needs and personal situations of our diverse workforce..
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view “Find Jobs – Dow Jones.” Thank you.
Req ID: 36795