About Dorsia:
Dorsia is a members-only platform with access to coveted reservations at the most in-demand restaurants in New York, Miami, Los Angeles, and the Hamptons with plans to expand to 10 culinary markets by the end of 2023. We’re on a mission to transform the culture and economy of the hospitality industry. How? We’re building frictionless technology that optimizes revenue for restaurants and experiences for members.
We believe that restaurants are rockstars, chefs are artists, and we celebrate and build for this community and their patrons with sustained and hungry passion. Unlike existing dining reservation systems, Dorsia leverages a unique supply and demand pricing model to offer hard-to-book reservations for a guaranteed minimum spend. For restaurants, we optimize revenue by providing a reliable customer base, reducing no-shows and cancellations, and unlocking access to actionable diner insights and marketing support. For our members, we remove the hassle & frustration of securing that perfect reservation.
Who we are: Dorsia is a team of more than 50 employees with deep experience in hospitality, tech, media, creative, finance, and more, hailing from companies such as Amex, Facebook, Apple, Netflix, Four Seasons, Brex, Vimeo, Booking Holdings, The New York Times, Cadre, and more. Dorsia’s founding executive team includes Marc Lotenberg (Dorsia founder; CEO of Surface Media); Joshua Stern (VP; formerly Wine & Dine and I Know the Chef), and Jared Morgenstern, (investor/advisor; former COO, Raya, and third designer at Facebook).
About the role:
Dorsia is looking for a Marketing Design Lead who is excited about Dorsia’s mission. As an early member of our design team and reporting to our Head of Design, you will invent, integrate, and maintain an elegant and cohesive Dorsia visual identity across all the product, marketing, and social media channels.
Through our design, we will evoke the values of taste, access, and luxury to drive a sense of trust and pride in our members. Our goal is to empathize with both our members and restaurant partners, remove friction involved in the process of discovering and booking coveted restaurant reservations, and ease restaurant interactions, moving a longstanding industry forward. This is an opportunity to join a company at an early stage, to have a huge impact on the launch and growth of our platform, and to gain an invaluable amount of mentorship and visibility into leadership.
In this role, you will:
- Create artistic, elegant, and identifiable graphics and videos for digital and print editorial, brand marketing, membership engagement activations and events, leadership presentation decks, and graphics for Dorsia’s social channels (Instagram @dorsia / TikTok @bydorsia)
- Work cross-functionally with the Content / Editorial and Marketing teams to design unique digital and print brand experiences, design-driven stories about restaurant partners, and frameworks for systems to communicate the Dorsia product, vision, and ethos
- Develop systems for gathering and managing required brand assets and imagery from restaurant and brand partners for streamlined and effective use in design work
- Create video edits for Tiktok and Instagram Reels
- Strategically curate layouts and designs across all channels to showcase our content direction, photography and videography, and brand voice
- Share your work with other designers and provide feedback
- Work with design team to ensure that our design workspace is organized and efficiently maintained
What we’re looking for:
- Experience in designing and communicating through graphics and digital products, with a tremendous sense of empathy for the end user in all aspects of the business
- Conscientiousness of timelines and stakeholders and commitment to timely delivery of work
- Experience collaborating with designers, product managers, and editorial team
- Advanced knowledge of Figma, Photoshop, and Illustrator
- Intermediate video editing for Tiktok and Reels (After Effects, Premiere Pro, or equivalent)
- An interest in keeping up with and learning the latest design tools, industry trends, and methodologies
- Ability to work independently and calm under pressure, while maintaining good judgment when making decisions
- Comfortability in a lean startup environment; ability to navigate ambiguity, handle shifting priorities with ease, and collaborate cross-functionally with diverse stakeholders
- Experimental attitude toward marketing and brandingBachelor’s degree in a design-related field Passion for the food, art, and hospitality
It’s a plus if you have:
- Interest in product design and prototyping UX/UI
- An eye for film and photography
- Illustration experience or interest
- Experience with animation (motion graphics, transitions, loaders, screens, etc.)
- Experience working with luxury brands
Our Current Design Stack:
- Figma
- Webflow
- Photoshop
- Illustrator
- After Effects
Other Relevant Tools:
- Notion
- Linear
- Mailchimp
- Wisestamp
Compensation: $120,000-$150,000 (depending on experience and location) + meaningful equity
Our Core Values:
Lead with hospitality. We respect the craft and precision that are intrinsic to the hospitality industry. We are a team diverse in background and thought, built to be the connective tissue between artists, chefs, diners, and members.
Mise en place. We are persistent in preparation, prioritization, and focus to anticipate our customers’ needs to create a powerful platform rooted in simplicity and elegance. And we know that details matter, which is why superior design is crucial to our brand ethos. Thoughtful design is baked into everything we do-our product, brand, creative, culture, and beyond.
Go around the table-then commit. We know creativity takes feedback and iteration, and differing opinions can lead to healthy debate. While we encourage all voices to speak up and be heard, we are geared toward action and unify around the decision once it’s made. Sometimes an individual idea or project may not be what’s best for the company, so don’t be afraid to kill your darlings.
Our product is our signature dish. We are a product and marketing-led organization. Protecting our brand and vision needs to be top-of-mind with every move we make.
Optimize turn times. We are creating beautifully-designed, tech-forward solutions to automate all sides of our business: for members, restaurants, and employees. And we’re laying a data-rich foundation to enable all stakeholders to make better decisions and enjoy the finer things in life.
Savor it. We eat slowly and celebrate the wins we share with those around the table. We’re in this for the long-haul, so enjoy the ride.
Stay hungry. We can change the world or someone else will. We believe in a sense of urgency to keep pushing toward our goals. And there’s always room for dessert, because there’s always more to do.