Job Summary:
At the School of Human Ecology, our mission is to make life better for children, families, consumers, and communities by using a human-centric problem-solving approach. Our collective work benefits the world. We are looking for an experienced professional with a creative and strategic mind to join the growing advancement and communication team. This role is ideal for an experienced person within web development, digital marketing, or other communications fields.
Reporting to the Associate Dean of Advancement and Communications, the Digital Content Strategist is a member of the Communications and Advancement team, and will be responsible for website administration and management, including planning, creating, editing, and managing content that support the school’s strategic goals and initiatives. The ideal candidate is a service-oriented, flexible problem solver, able to listen to and communicate with stakeholders across all areas of the school.
This position:
– Develops schedules, workflows, and content inventories, conducts gap analysis, collaborates on visual design.
– Makes timely edits, updates, and ensures information on websites is accurate and engaging.
– Writes and edits content for accuracy, plain language, search engine optimization (SEO) and its appropriateness for target audiences.
– Ensures content meets style guide, editorial, and accessibility guidelines, and follows the UW-Madison/School of Human Ecology brand voice and tone.
– Collaborates with project owners and colleagues to align and leverage content across channels.
– Monitors and analyzes performance metrics, such as website traffic, engagements, conversions, and use data-driven insights to refine content strategies.
– Creates journey maps, wireframes, storyboards, outlines, or other tools that help guide a project’s content through several iterations.
The successful candidate will be expected to learn about academic, scholarly, and related activities in the School of Human Ecology and interact with responsible unit leaders to advance strategic goals.
Responsibilities: Reviews, edits, produces, and troubleshoots content for websites, blogs, and online presence across different platforms. Assists with overall planning for website maintenance, expansion, and reorganization, keeps current on digital trends, and engages in forward thinking about upcoming content needs.
- 10% Reviews, edits, produces, and troubleshoots content for website and online presence
- 20% Defines content requirements, gathers website update content from internal and external partners, and performs content updates
- 25% Plans for website upkeep, expansion, and reorganization
- 15% Determines strategy for website content
- 5% Acts as a training and trouble-shooting resource for staff
- 5% Develops blog and social content based on local programming, events, and educational services
- 10% Pitches creative online projects which support the unit in its mission and goals and engage the audience
- 10% Conducts keyword research and uses SEO strategies to optimize web-based content
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
Education:
Preferred
Bachelor’s Degree
Qualifications:
Required:
– 3+ years experience in digital marketing or similar web/technology-related field.
– Professional experience with a content management system (CMS), WordPress is preferred.
– Demonstrated experience writing and editing for the web.
– Knowledge of and experience implementing the Web Content Accessibility Guidelines (WCAG)
– Proven experience with measurement tools such as Google Analytics, Google Search Console
– Familiarity with email marketing tools, Eloqua is preferred
Work Type:
Full Time: 100%
Hybrid- Partially remote with some onsite work required. Some work may be performed remotely, at an offsite, non-campus work location. Schedule to be determined upon hire.
Appointment Type, Duration:
Ongoing/Renewable
Salary:
Minimum $60,000 ANNUAL (12 months)
Depending on Qualifications
The annual starting salary for this position is listed as $60,000 but is negotiable based on experience and qualifications. Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits.
Additional Information:
ADVANCEMENT AND COMMUNICATIONS: The mission Advancement and Communications team is to strengthen the School of Human Ecology and UW-Madison by illuminating the meaning, science, value, and everyday work of human ecology to inspire alumni loyalty and far-reaching support. By inspiring support, this team fuels the human ecology’s vision for 21st-century education, cutting-edge research, improving lives, and driving economic growth.
SCHOOL OF HUMAN ECOLOGY: The mission of the School of Human Ecology is to understand the complex relationships and interdependence among individuals, groups and families, and to focus on quality-of-life issues through research, creative innovation, education, and outreach. The School has four academic departments (Civil Society and Community Studies, Consumer Science, Design Studies, and Human Development & Family Studies) with a collective undergraduate enrollment of more than 2,400 students, and 100 graduate students. See https://humanecology.wisc.edu/
UW-MADISON: The University of Wisconsin-Madison has a strong reputation as a research university and for producing research that improves people’s lives. The University consistently ranks among the top 6 institutions in national research expenditures. In 2015, the University received a community engagement award from the Carnegie Foundation for its commitment to deeply engaging with local, regional, national, and global communities. It is a land-grant institution with an enrollment of about 43,000 students. Madison (pop. 243,000) is the state capital and combines the culture of a large urban area with the comfort of a small city. See http://wisc.edu
How to Apply:
Please click on the “Apply Now” button to start the application process.
To apply for this position you will need to upload a resume and cover letter that addresses your qualifications as they pertain to the minimum number of years and type of relevant work experience listed above. Applicants will also be asked to provide contact information for three professional references, include a current supervisor, who can speak to their abilities as pertains to this position. References will not be contacted without prior notification to the candidate.
Contact:
Kyle Brown
kyle.brown@wisc.edu
608-263-2383
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Official Title:
Online Content Editor(CM039)
Department(s):
A27-SCHOOL OF HUMAN ECOLOGY/DEAN’S OFFICE
Employment Class:
Academic Staff-Renewable
Job Number:
284321-AS